3 Major Symptoms That Dealers Must Pay Attention To

There was once a wholesaling friend who said such a classic saying: "the service industry is only accompanied by three staff members, and our distributors must accompany them all."

Why did Liu boss say such a joke?

Over the years, what kinds of storms have gone through many difficulties, but they still struggle on the edge of business. They are worried about their daily lives. They worry that the manufacturers will cancel their distribution rights, worry that the manufacturers will narrow their distribution areas, worry about the downstream network's backwater and fleeing, worry that the downstream customers will not push their products, rest at eleven and two every night, and will not be able to sleep at four or five in the morning.

When the factory comes, people will rush to eat, drink, play with them, accompany the market, escort them, chat with others, and so on.

You say, boss Liu, he is tired and tired.

Although it is now twenty-first Century, the innovative marketing theory is full of marketing sessions, but dealers like Liu boss still have a lot of people. What causes Liu boss such dealers to live so tired?

In fact, the business status of some dealers can be summed up in six simple words: big head, low back pain and light feet.

Three aspects

The profit mode is single: profit is made from the difference of products, and profits are obtained by rebate and policy. The dealer's favorite move is to look for products and make use of the price difference of products to make money. Later, the products are killed and they are looking for products again.

Over and over.

The way to survive is narrow: one relies on the big money, hoping to catch a good brand and a good product to make money by brand pulling and product tension; two, by relying on speculation, using some new brand or two or three line brand, the product can be sold at a low price and make huge profits, but once the product question is put up, the after-sale problem will cause trouble.

(alcohol poisoning, bottle explosion, injury, product expiration)

Trading is of the same quality: what others do, they do what they want to do, resulting in vicious competition.

The so-called lumbago is shortage of resources.

The shortage of resources is mainly manifested in the following three aspects:

The product pipeline is narrow: waiting for the manufacturers to come to the door, introduce them through friends, participate in the trade promotion conference or inviting trade magazines in the industry; (the manufacturers are mostly small and medium sized enterprises, exaggerating product advantages, market inputs, etc.), the introduction of friends is easy to generalize, exaggerate the product superiority, and the information is not entirely accurate.

The lack of talents: the ability to be uneasy, the peace of mind.

Case: Recently, Mao Zong, a liquor trading company in Jiangxi Province, was recently upset by the problem of salesmen.

A few of their business leaders, who have worked hard to cultivate, are increasingly disobedient. They are a little bit strict with them. They can easily give up their jobs, but those obedient salesmen can not create much value with their expenses and wages.

In reality, there are three reasons for this problem:

The remuneration system is difficult to match with the market value of talents.

Lack of continuous training mechanism for talents, so that talent can only be used as a yardstick of material standards, so that those who are motivated to feel the future is confused.

The development prospects of enterprises themselves are not particularly obvious.

In fact, dealers have to start from their own businesses to solve the problem of retaining talents.

The future development direction for employees is the goal and value of enterprises' survival.

Give employees a sustainable training plan.

Give employees a reasonable salary.

As the saying goes, "small wins rely on wisdom, win victory by virtue", "wealth and scattered people" and so on, all depend on virtue and wealth to retain talents and attract talents to join.

Funding gap is big: money is always seriously insufficient at the critical moment.

Many dealers have