2007 Major Marketing News Events In China'S Apparel Industry Announced In Ten

Gold Lake, JEANSWEST, paramount, love, BONO, Ordos, Zhuang Ji, gifted scholar, Heng Yuan Xiang, the winner of the list.

Lin Yueran, vice president of economic daily, Zhang Li, vice president of China Textile Industry Association, vice president Zhang Yankai of China Textile Industry Association, deputy director of China department store and Commerce Association, deputy director of the national sports department, deputy director of the equipment center of the State Sports Administration, deputy director of the Market Development Department of China Olympic Committee, Meng Xianjiang, chairman Qin Deji of economic daily group, Qin Deji, President of China national economic network, Tong Zhiqi, deputy president of the Chinese clothing press, Dean of the Rili magazine, and Guangxi TV fashion China column director.

Lin Yueran, deputy editor in chief of economic daily, said in an awarding speech: the survival, development and profitability of an enterprise can not be separated from marketing activities.

The Harvard Business School likened the marketing department to the indicator light of the company's ship. It should sail the guideline company when the opportunity comes, and guide the enterprises to enter the safe harbor when the devastating disaster arrives, and adjust the course continuously along the direction of the wind at any time in order to get the maximum speed.

The clothing industry is directly oriented to the vast number of consumers, and feel the changing trend of fashion at any time. Therefore, marketing is of great importance to clothing enterprises.

The success of marketing means is directly related to the survival or death of clothing enterprises.

In recent years, the rapid development of China's garment industry has a very important relationship with the innovative marketing methods of enterprises.

The enterprise that won the "ten major marketing news events in China's clothing industry in 2007" has adopted a series of unique marketing methods in 2007, which has aroused great social repercussions and achieved good economic benefits. This has given many other enterprises a lot of inspiration.

Fujian Gold Lake sporting goods Co., Ltd. won the first place by up to 43325 votes.

As a sports enterprise, in May 26, 2007, 22 years in Chengdu, Guangzhou, Xi'an, Hangzhou and Wuhan, 5 years ago, Golden Lake hosted the Golden Lake cup, China's urban fitness long distance Gold Grand Prix, which attracted the attention of businessmen, people and the media in ~9.

The reasons for the award were as follows: sports marketing and sportswear brands were born in pairs, but in addition to participating in the top event of big stars, sponsoring the national fitness business could better narrow the distance between the enterprises and the target customers.

Famous leisure brand enterprise JEANSWEST International (Hongkong) Co., Ltd. was elected second by 37253 votes.

This leisure brand, which has been popular in the mainland since the late 80s, has placed its marketing vision on public welfare activities.

In July of 2007 ~9, it launched the "love post to help thousands of students go to university" activities, providing opportunities for all the stores in the country to enter the University, and enable them to work hard before entering the school gate.

The reason for the award was: "it is better to give fish than to fish."

Compared with direct donations, JEANSWEST tells the clothing industry with ingenious action, marketing is innovation, and public welfare marketing is also true.

As a children's clothing enterprise, Beijing Parker blue limited liability company was elected third with 36060 votes.

As a mainstream brand of children's clothing, Parker's influence has won popularity among the people. However, it still performs its social responsibilities and has held more than 30 shopping malls in Beijing.

The reason for winning the award is that advertising can enhance brand awareness, but the promotion of public spirited is the brand connotation.

Parker lane, who takes the initiative in social responsibility, will certainly be more responsible to customers.

　　此外，北京愛慕內衣有限公司因全程冠名贊助“2007中國內衣模特大賽”獲33613票，排名第四；北　京鄂爾多斯國際傳媒文化有限公司因與服裝產業當中的兩大時裝周——北京中國國際時裝周和上海時裝周結成戰略聯盟，主打“時尚牌”獲33562張選票，排名第五；莊吉集團有限公司因設立5000萬元創業基金啟動“贏在莊吉”營銷創業伙伴計劃獲33528票，排名第六；才子服飾股份有限公司因2007年在全國啟動大型服裝互動培訓活動獲33448票，排名第七；報喜鳥集團因投資8000萬元建直銷網站、成立BONO公司并在網絡銷售方面取得了突破而獲33383票，排名第八；上海恒源祥服飾有限公司因策劃 “奧運禮服”系列活動進行奧運營銷獲33238票，排名第九；深圳市贏家服飾有限公司因在2007年提出“花樣盛年”概念、贊助近百名國內百貨商場代表赴港深兩地開展大型商務考察、有效

For high-end sales terminal precision marketing and won 33121 votes, ranking tenth.

It is reported that the selection campaign started in January 2008.

The organizing committee invited the senior members of the clothing industry and the media to hold a review conference and recommended by experts and scholars. 30 most influential news marketing candidates in the clothing industry in 2007 were selected in the initial evaluation stage.

The 30 candidates have attracted wide attention since they were published in the Internet and newspapers. The Organizing Committee received a total of 1006892 votes in the online voting, 1047 votes in text messages, 60 votes in facsimile voting, and 60 votes in letters, of which 1008059 votes were valid, and 100806 people participated in the voting.

According to the number of votes received by the brand, the final statistics of "ten major marketing news events in China's apparel industry" in 2007 were notarized by the novice Notary Office of Beijing.

Tong Zhiqi, the head of the Chinese clothing newspaper, is responsible for the significance of the selection.