Old Women'S Clothing Brings Vitality To Japanese Pool Shopping Paradise

Chi Po is a famous commercial district in Tokyo, which brings together famous department stores such as West Wu, Dong Wu, Dong Qi and Parco.

Generally speaking, in a densely populated area such as a department store, it is difficult for underground business streets to make a difference.

However, the Chi Po shopping paradise at the east side of Chi Po station has found another way. It has won the trust of consumers through the old women's clothing, and has also attracted the attention of the industry.

General manager of Chi Po shopping paradise believes that compared with young women's clothing, the trend of the elderly women's clothing is less affected.

From November 2007 to January 2008, the sales of women's wear in shopping arcades increased by 1% over the same period last year, and the annual sales volume from March 2007 to February 2008 also increased by 1.9% over the same period last year.

According to the introduction, sales momentum in March this year is obviously better than last year.

In large commercial facilities intensive pool bags, shopping paradise adheres to the concept of "serving the desert oasis of the elderly", and strengthens pertinence from facilities, commodity composition and service.

In order to facilitate the use of the elderly, shopping paradise specifically lowered the speed of the roller ladder, increased wheelchairs, walking aids and other tools, for those who are inconvenient to help customers as much as possible.

Beginning in 2004, the shopping paradise began to introduce membership cards.

At present, the proportion of customers buying membership card has reached 60%, and the proportion of female customers has reached 70%.

Shopping paradise also pays great attention to employee satisfaction while striving to create customers.

The specific contents include: the staff lounge is added under the condition of very tight venue; the toilet is changed from squatting to toilets at the request of staff; the introduction of a new management system reduces the workload of the store reporting to the headquarters.

General manager Ma Ma Gong said: "at present, there are few commercial facilities for middle-aged and old people in Japan, and few successful cases are seen.

Shopping paradise hopes to attract customers through its own efforts, and also hopes that merchants can work hard to organize commodities and improve service quality in a targeted manner, so as to form a win-win situation for developers, merchants and customers.