Clothing Industry: Cross Boundary Theory Of Art And Capital
Lai Shengchuan, the creator of Taiwan modern theatre, and Taiwan's landmark drama director. Mobilizing creative agencies If our heart is a computer, what files do we store? These files are for creativity. What files do we use to create ideas? What kind of system can we take out these files and merge them together? For me, merging many different files together has already described creativity. Two irrelevant things, three irrelevant things, and a dozen irrelevant things, together, a new product may have come into being. The quickest way to change a road is to change its destination or motive. Motivation is actually a proposition. Many people in creative industries have no way to solve their own problems, many of them are also acceptable. The topic is simple, the answer you may get is probably very simple, your achievements are few; your proposition is difficult, you may encounter setbacks and setbacks, but if successful, the harvest will be very large and the influence will be very great. There are only two extremes in motivation: one is for oneself, the other is for others. Most of them are art or design. At the very beginning, they are always for themselves. Art creation can often become very selfish. Slowly, I think a more mature situation is whether we can move it slowly, from a purely selfish to altruistic motives, if this altruistic motivation can be established, we are very easy to produce good brands, and these brands will have a very strong influence to face the world. Xu Shunying, general manager of Taiwan ideology advertising company and famous Chinese creative master Reshaping aesthetic landscape The real cost of cultural creativity does not lie in all kinds of means of communication or various marketing tools. After all, tools are only tools, and methods are only methods after all. For me, the biggest competitive advantage is the way of thinking, or a state of mind. First of all, I think the most important and probably the most difficult to define is taste. Taste determines a lot of things. Tastes may sometimes be just a flash. You see one thing and know it is it. The ability to taste is very important in creating brand strengths and differences. Next is the way of thinking. Nowadays, there are a lot of enterprises. When using modern communication tools, they are not sensitive to the real use of these tools and the mentality of consumers to read these tools. We need to focus on whether we can produce a representative brand with our own aesthetic subjectivity instead of being another market of western mainstream consumer information. If the society does not have a strong aesthetic or aesthetic subject, and only the popular population or popular market, the society will seem to be a very bad aesthetic landscape. Yu Dan, vice president and famous scholar of Beijing Normal University School of art and media What is the best costume? Good clothes do not look expensive and gorgeous, but also the new model just released on the Paris T stage this year. The best clothing is when you see, "Oh, my God, this is my dress!" Successful clothing extends and solidifies your style through your inner dreams and ideas through materialization, completing a silent expression and completing the social recognition of this person. No matter what you are wearing is formal dress, evening dress or casual wear, in any circle, we must arouse people's response, so that people can build their own human effect with branding and tacit understanding. For example, a high-end quality circle is not the kind of details that are very publicized, full of pearls and jewels, full of clothes of various designs. Instead, it emphasizes the implicit and introverted sense of design. This design is of quality, and all materials are environmentally friendly, with some kind of value of gravity, and you can see later that this person is his own person. If everyone is wearing cotton cloth, suddenly they see a man wearing a fur coat, that is the "alien effect", so that we do not feel tacit agreement. The advantage of "self effect" is to make others feel that you are a secret communicant in the vast sea of human beings. Chen Fan, global joint venture director of Standard Chartered Direct Investment Co., Ltd. Who do private investors favor? The first core is looking at people. First of all, look at the boss. The boss must have a strategic thinking. What are we most afraid of? It is very difficult for the boss to get out of the details. Next is to employ people, and then the boss's EQ must be high. Investors also like to see entrepreneurs' learning ability. The first venture is over, to enter the second. |
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