The Industry Voice Behind The List Of Shoes And Clothing Brands In Quanzhou

Although the survey method has been widely recognized, the results of the survey seem somewhat unexpected.

However, after a reporter's interview, it was found that there are many reasons for the cold war. The sales and influence of a brand are not directly linked to each other, but also have a great relationship with the brand's layout in the region.

In terms of sports brands, many people in the industry believe that Anta has done relatively well in both the coverage of the terminal and the promotion of advertising.

But other survey results seem to be against the general impression of the industry. For example, Jordan and Mu Lin Sen have not even entered the list, while noble birds, Philharmonic, and Ali have become a big upset because many people in the industry believe that the three brands have fewer terminals in Southern Fujian and less advertising.

However, in the interview, many people in the industry hold a more positive attitude towards the rapid development of the brand in recent years.

The head of the Quanzhou Footwear Association said that the overall sales volume of the birds has reached the top five in Quanzhou.

Another resident in Jinjiang said that the "bird of honor" adopted a different expansion mode compared with the general brand. For example, from the very beginning, it paid great attention to the rapid expansion of the terminal, and the manufacturers' support for the channel providers and terminals was relatively large.

In addition, it may also be a more important reason for this result. The bird chose to put the bus TV advertisement on the Minnan express express in the three places of fuxiamen spring. The main audience is business people and student groups.

While the product of the production process, style and other products itself is much more affirmative in the industry, but the investment in brand promotion is not much, the impact is not large, resulting in the scale has not been greatly improved over the past few years.

"In recent years, we have upgraded the brand connotation to" siren de Ya ", and made relevant dissemination and promotion, which has won the recognition of the vast number of consumers.

I don't know what consumers in other parts of the world are saying about the evaluation of the group, but at least I know that there are more and more people who like St. "in our locality."

Investigation method

Yan manager told reporters that because he missed the relevant reports of the first two issues of the 2008 Quanzhou brand origin influence investigation, he suddenly got the results of the investigation.

"For the industry professionals who specialize in brand promotion, such findings must be very much concerned.

If the investigation method is reasonable, we will serve as a reference material for some regional layout. "

Yan manager said that over the past few years, he has gone through too many choices, but most of the ways are single, such as short message, Internet, telephone voting and so on.

If we can really do the anonymous survey from the perspective of the terminal consumers, this way of investigation is more reasonable.

From the 90s of last century, PEAK began to cultivate the Fujian market, and witnessed the twenty years of the whole Quanzhou movement plate.

"It should be said that from the perspective of our industry, the findings are quite reasonable. Both the emergence of the new generation and the demeanor of the veteran are still there.

The key is what we can learn from the survey method and findings in our industry.