China'S Urbanization Rate Is Improving, And The Market Space Of Specialized Textile Market Is Gradually Saturated.
In 2007, China's 430 textile and garment specialized markets with sales volume of over 100 million have created a turnover of 850 billion yuan. The high profits of textile and garment circulation link attract a large number of investors to enter. From 2007 to 2008, there are 37 professional textile and garment markets with a floor area of about 10000000 square meters. The total investment is about 64 billion yuan.
According to the research on textile and garment market in recent years, the analysis of objective factors such as the direction of industrial development and the inclination of national policies, Zhang Jiasu, the first senior economist who has obtained the qualification of certified management consultants in China, has made a new prediction for the investment orientation of the professional market.
A month ago, the Ministry of Commerce issued the notice of Ministry of Commerce and Ministry of Finance on the pilot work of home appliances to the countryside. The government wants to stimulate potential huge market through the project of benefiting people from home appliances to the countryside. While improving the quality of life in rural areas, it tries to solve the problem of overproduction of household electrical appliances in China and alleviate the friction problem caused by the surplus of household electrical appliances. TCL, Konka and other leading enterprises took the lead in formulating the plan and planned to open the door to the rural household appliance market in 2008.
The launching of the pilot project of home appliances going to the countryside will inevitably lead to the infiltration of the sales channels of the household electrical appliance industry. Zhang Jiasu said. He has been concerned about the progress of "home appliances going to the countryside", because the strategy of "entering the county and going to the countryside" is also applicable to Yu Zheng's clothing industry, which is at the turning point of development, and the clothing professional market will play an important role in this process. "The clothing professional market should aim at the three level city and make a structural adjustment from the network radiation layout to the vertical radiation layout, which will excavate new investment space." Zhang Jiasu said.
It is better to expand to "bottom" than to "go up".
Reporter: at present, the flourishing development of the clothing professional market has attracted a large number of commercial capital to enter. Based on what basis, you put forward the strategic proposition of "enter the county and go to the countryside" in the clothing professional market? Zhang Jiasu: at present, the professional market of garment is developing very fast, but too much concentration is in the first tier city, which makes the radiation radius of the market too large, so it is difficult to achieve full marketing. In addition, the urban clothing professional market has entered the regional saturation situation, and most of the fierce competition and high land prices make the development cost too high. That is to say, there is no room for expansion of the garment professional market in the future.
The report of the Seventeenth National Congress of the Communist Party of China clearly pointed out: "taking the road of urbanization with Chinese characteristics, we should promote the coordinated development of large, medium and small cities and small towns in line with the principle of balancing urban and rural areas, rational layout, land conservation, perfect functions and large and small belts. With the emphasis on enhancing the comprehensive carrying capacity and relying on the mega cities, a large urban agglomeration with radiation will be formed to cultivate a new economic growth pole. It is foreseeable that China's urbanization rate will gradually increase in the next few years. Therefore, the development of County garment professional market will also be on the rise.
At present, China's textile and garment industry has entered a new turning point. In the coming years, garment enterprises will continue to expand the domestic demand market. Actively stimulating the domestic demand market can take various means, such as narrowing the marketing channels, strengthening the management of channels, improving the adequacy of pactions, increasing efficiency and reducing paction costs.
At the same time, from the perspective of macro regulation, the government is also guiding the consumer market to the Midwest, tilting to the small and medium-sized cities and tilting to the rural areas. I think this inclination should first be tilted in the clothing professional market. At present, the professional market in rural areas is very backward and traditional. It is difficult to satisfy the consumers' psychological desire and actual demand. As a big country of garment production, the consumption demand of urban residents can not be realized, which means that marketing is not enough. From a certain point of view, the monopolistic marketing caused by too concentrated and too large clothing professional market affects the consumption of the grassroots people. Reporter: as you mentioned just now, the professional market of clothing is tilted to the bottom, which is an effective way to stimulate domestic demand. But is there enough purchasing power in the three tier cities or county markets to support the development of the professional market of clothing?
Zhang Jiasu: at present, there are 283 prefecture level cities in China; 374 county-level cities; 1636 counties (autonomous counties, flags, autonomous flag, special economic zones and forest areas); 852 municipal districts, leaving the fierce competition in the first tier cities, the market space is very large.
At the same time, we can refer to some statistical data released by the National Bureau of statistics. According to the results of a sample survey of 68 thousand rural households in 31 provinces (autonomous regions and municipalities), the average cash income per capita for rural residents in the first three quarters of 2007 was 3321 yuan, a 14.8% increase in real terms and a 3.4 percentage point increase over the same period last year.
The Chinese government's current policy of benefiting farmers is very obvious. The price of agricultural products increases and farmers benefit more. At the same time, the steady progress of social security policy will release some purchasing power in rural areas. All these factors require that the consumption environment should be improved, and then the consumption promotion will be promoted, which will also promote the rapid development of rural consumption.
Not enough radiation, but inadequate marketing.
Reporter: since there are large professional clothing market in provincial capital cities, and modern pportation and logistics are very convenient, what problems can the county clothing professional market solve?
Zhang Jiasu: market planning is generally reflected from two levels, one is the overall planning of the government, and the other is the positioning of the specialized market for enterprises to do so. Two. Scientific planning should be carried out from the perspective of people's life modernization and clothing consumption culture.
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