Fashion Enterprise Retail Terminal IT System Selection Strategy

From previous years of production capacity competition to later channel competition and price competition, until the competition of sales promotion, competition has penetrated into all aspects of clothing marketing.

In response to these market changes, in the past few years, many garment enterprises have launched the application of ERP system, which has greatly enhanced their competitiveness.

Through what means can we effectively manage terminal and enhance terminal support?

How can IT system further enhance the overall competitiveness of enterprises, including retail terminals?

So the feedback from terminal will be the most complete information, and the complete terminal data can effectively guide the enterprise's marketing decision.

Although the reason is easy to understand, it is not easy to really do this.

At home, shopping malls can not install telephone lines, street stores are too expensive, shops are too small, and other external factors, so that clothing companies can really hurt their minds.

Therefore, garment enterprises must consider these details when choosing IT system for retail terminals. Currently, the common IT system of retail terminals includes B/S (Browser / server) mode, C/S (client / server) mode, Mobile (hand-held mobile) mode, three solutions, C/S mode IT system is suitable for shops installed with basic equipment such as computers, telephone lines, etc. B/S mode IT system is suitable for shops equipped with basic equipment such as computers and broadband. Mobile mode IT system applies to stores that focus on store appearance, no computer and communication lines or small areas. The flexible application of these three solutions can completely cover the demand for terminal informatization of all footwear enterprises in different environments.

When a IT system of a retail terminal fails, it can usually only send IT personnel at headquarters or ask suppliers to send people to solve the problem, but often it is far from being able to hydrolyze near thirsty, and the cost of travelling and manpower is also very high.

Therefore, when apparel enterprises choose IT system suppliers for retail terminals, they must consider future system maintenance problems. It is best to choose suppliers with fast service and responsiveness throughout the country, which can be distributed to local technology service centers throughout the country, and help to complete system maintenance accordingly. This will not only save costs, but also solve problems quickly and minimize the impact on store businesses.

In garment enterprises, a large number of retail data and customer records are normally maintained. The behavior patterns of customers hidden in them can help group enterprises better adjust their marketing strategies, reduce risks and improve profit and loss situations.

For example, clothing companies want to know about the joint sale of goods, knowing that 60% of the customers will buy T-Shirts after buying the spring coat, which will help the store to adjust the display of goods, optimize the shop space, and improve the sales strategy.

The result of this correlation analysis is that stores will not have to discount T-shirts when they sell their coats in spring, which will cause unnecessary loss of profits.

Therefore, when choosing the terminal IT system, clothing enterprises should also consider whether suppliers can provide data analysis solutions, so as to make better use of these data.