Facing The Severe Economic Situation And Making Effective Response
This year's textile and garment industry's operation is the most difficult year in this century. The survival pressure of enterprises has obviously increased. There are many uncertainties in the economic and trade environment at home and abroad. The policy cost (exchange rate, tax rebate, interest rate, social responsibility), raw material cost, labor cost and inflationary pressure... All of them test the survival and operation ability of textile and garment enterprises.
Textile exports in the textile industry amounted to US $25 billion 620 million in 1~2 months this year. Compared with the same period last year, the export volume of textiles increased by only 9.7%. The export growth rate was not only lower than that of the same period last year, 20%, but also significantly reduced by 9.07% over last year's 18.77% growth rate. Due to the weakening of domestic demand, the growth of production of important means of production has dropped rapidly to 8%, and the decline of exports will definitely affect the upgrading of domestic consumption level. The market price is running at a high level. The ex factory price of industrial products has risen by 6.4%, the price of producer goods has increased by 6.9%, the circulation of production data has increased by 12.9%, the exchange rate has appreciated by more than 4% in the first quarter, and the export tax rebate rumor has to be further reduced by 4%. In the face of such pressure, I think most of the garment enterprises will not be able to bear the PPI.
Today's meeting is about the government, hoping that the government will lend a helping hand. Two, it is the way for all the enterprises in the industry to work together to tide over the difficulties. Difficulties exist in reality. Complaining is useless. In essence, most of the current difficulties are the result of government policy regulation, some of which are caused by overheated economy and the global economy. The following are my understanding of the current economic environment, please criticize and correct.
First, understanding of "shut down", "stop", "merge" and "turn".
Closing and stopping is the result of economic regulation and policy regulation. It is the product of objective development of the industry. We must let nature take its course. It was economic laws, market rules, and the collapse of a number of enterprises in the developed areas of the Pearl River Delta that preceded the withdrawal of the trip and the timely withdrawal from the trip. Of course, some of the enterprises are doing the gradient pfer of industrial development.
Two, export enterprises should turn to domestic trade in a timely manner.
For enterprises with internal trade capability, the proportion of domestic trade can be expanded at this time, and the input of domestic trade can be increased. At the same time, we must also soberly recognize the dangers and difficulties of doing domestic trade. Some of them are more difficult than foreign trade. The chain of management and management is very long (such as design, R & D, marketing channel construction), making brand is more difficult and the investment period is quite long.
Three, adjust the structure of our products, make profitable products and make a profitable market. A large, low price list is easier to do, but the enterprise has no autonomy, and it is easy for customers to pfer positions. In terms of the silk industry, customers will be relatively stable only if they are middle to high grade and difficult products. As for how to grasp, we can only grasp the product and the market to see whether it is suitable for ourselves and whether there is any benefit.
Four, enhance the bargaining power of enterprises.
We should take advantage of the advantages of our enterprises and negotiate with foreign businessmen to talk about prices and currencies.
Five, strengthen internal management, reduce operating costs, tap internal potential, make full use of financial varieties, and reduce self exchange losses.
Six, use the network platform to expand the domestic and foreign trade market.
Internet marketing trade is a sales mode with high energy efficiency and low cost. It can make use of Alibaba and other domestic retail network platforms to expand its marketing channels on the Internet. The key is to grasp product selection, price setting and service in place. It is not only a supplement to physical stores, but also a modern fashion lifestyle.
Seven, it is suggested that the municipal government and industry directors should give help when the industry is in difficulty. It is difficult for the government to resolve the difficulties in policy control. For the special difficulties of the industry, the difficulties caused by the centralized and superimposed policies are given to coordinate and ease the political symbols.
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