The Industry Believes That The Garment Industry Presents Four Major Trends.

Reporters learned from this meeting that under the influence of uncertainties in international trade, rising raw material costs, weakened labor cost advantages, adjustment of export economic policies and appreciation of the renminbi, the industry is now accelerating its pace of adjustment and maintaining steady development.

The independent original brand gradually rises, the clothing industry starts from the production processing type primarily to the brand processing and the trade type pformation.

China's clothing industry cluster is mainly distributed in the southeast coastal areas of Guangdong, Fujian, Zhejiang, Jiangsu, Shandong and other places. The five provinces have advanced technology and equipment and strong production capacity, the total production accounts for more than 70% of the country's total, and the overall development of the clothing industry is unbalanced.

Two, SMEs are the main body.

The number of garment enterprises in China is huge, but there are few large enterprises with certain market influence.

Many small and medium-sized enterprises are relatively backward in business management, brand culture, production mode, pport logistics and so on, and their ability to fight market risks is weak.

The three is the weakening of export momentum.

Affected by the rising cost of raw materials, the gradual appreciation of the renminbi, the weakening of labor cost advantages, the increase in pportation costs, the export tax rebate and the adjustment of the quantity management policy, the number of exports has declined, showing signs of a reduction in volume.

Four, the domestic market is active.

Under the direct promotion and guidance of positive factors such as market upgrading, resource integration, capital innovation and business innovation, the domestic market is extremely active.

The output of the five major provinces in China before the clothing production increased steadily and decreased slightly. The output of the central region increased, and the industry began to shift from the east to the central and western parts. Next, industrial capital flows to large enterprises.

Enterprises adopt industrial resources reorganization, brand innovation, diversification of channels, and expand financing to improve competitiveness. Large enterprises enhance their ability to resist risks through the integration of industrial capital, and the survival environment of SMEs is more severe. Third, the domestic market has become the focus of competition.

Export situation is becoming increasingly severe, clothing export has been restricted to a certain extent, many enterprises have begun to turn to the domestic market, the domestic two or three tier market has risen rapidly, and the industry has changed from the "foreign trade pulling" to the new stage of "domestic trade promotion"; fourth, business innovation and capital innovation are brilliant.

Member clubs, online fast sales, OUTLETS, tail cargo market and other new models have developed rapidly, and domestic well-known enterprises have been rid of the previous single capital mode, and have been listing and financing to obtain development funds.

China's garment enterprises are rapidly integrating into the integration of world economy and financial capital.

How to improve the brand contribution rate and the contribution rate of scientific and technological contribution to product value, and build a "four in one" brand with good brand ecological advantages will be an important topic for the future development of garment industry.