Marketing Manager Wins Five Moves (Next)

Marketing Manager's market management is a gradual maintenance process. When the market is under certain conditions, it will enter the stage of product maturity. How can the marketing manager achieve the loyalty of the old customers and the new customers can be delivered, only by product quality, advertising promotion and channel segmentation, it has been unable to satisfy the tastes of dealers and consumers.

We must re adjust our marketing ideas.

But the same thing can not be forgotten at all. That is, the marketing activities of enterprises must respect human nature, adapt to human nature, dig deep into the cultural details and humanistic care of products, which is a requirement of social progress, and is also one of the development strategies for enterprises to become bigger and stronger.

The embodiment of humanistic concern is a customer view, which is an important part of the marketing concept of the enterprise. It clearly shows what kind of location the enterprise puts the customer in, and what is the basis and starting point of marketing.

Only by putting people's needs in the first place of product development and innovation, can we maintain a sustainable market. In this regard, the best thing to do is to Haier group. Haier takes the interests of customers into consideration, makes articles according to the customers' menu, and truly reflects the business philosophy of "customer first".

In the final analysis.

Taking customers as the most important, market-oriented, meeting the changing needs of customers in an all-round way, opening up new markets and bringing new benefits to enterprises. It not only effectively avoids the blindness of technological innovation and product development, enhances pertinence and reliability, guarantees and improves the success rate of innovation, but also avoids the low-level price competition and improves the competitiveness of enterprises in general.

Although it is difficult for marketing managers to grasp the cultural details and humanistic care of products, as long as we put people's needs in the first place and really recognize the individual needs of products, we firmly believe that the success and growth of enterprises are just around the corner.