"Jin Shi Clan": Who Says We Are Old?

There are such a group of people:

During office hours, they are as busy as the office workers. They rush to the big supermarkets and vegetable markets near their homes every day, where the "punctuality" is gathered, and they put large bags of small things into the shopping cart.

They are one of the main groups buying and investing in bank funds. When you go to the bank to make phone calls, you can see that they are thinking in front of the electronic screen or busy in front of the counter.

Planes, trains and buses on the domestic and overseas tourism also often have their figures. They are the main force of the "off-season" of travel agencies.

Their names are changeable, "uncle and aunt", "big uncle" or even "old people", but they never think they are old. They use various ways to prove their vigor, "60 years old, 30 year old heart"......

They are rich and idle, but often ignored by the consumer market.

Money, leisure and power.

In 1990s, a popular song "I want to go to Guilin" has a saying, "but when I have time, I have no money..."

But when I have money, I have no time. "It can be said that young people face the contradiction between money and time, the two can not have both.

The naming of "Jin Shi clan" comes from the resolution and skipping of this contradiction, because "Jin Shi clan" has money and time.

The term "Jin Shi clan" is derived from the earlier Japan concerned.

The similar concepts include "mature families" in Taiwan, Singapore, "Le Ling nationality" in Singapore and "third age" in France.

In recent two years, these countries and regions have been studying the group in full swing.

They came from the baby boom.

A generation born in 1946~1964 years is known as the postwar baby boom generation worldwide.

According to this time division, the oldest of the babies is now 62 years old, and the youngest is now 44 years old. The baby boom is turning to the present retirement tide.

China's situation is similar to that. From the eve of the founding of new China, our country has also ushered in a larger fertility peak. Broadly speaking, the 45~65 year old crowd belongs to the "baby boom" of that generation.

The "golden time clan" we refer to here often refers more specifically to the golden age consumers who are close to retirement between 50~65 years old or retired.