Chinese Women'S Wear Aimed At White-Collar Breakout

Recently, Li Wenyan, who opened the clothing store, called the fortune hotline, telling her own business confusion: "I opened a Chinese female professional wear shop on the silver base, but almost drowned in the most popular Korean clothing nowadays. If I watched someone sell well, should I stick to it or turn it into a Korean dress?"

A

[status quo]

Chinese professional women's wear is not the same as Korean wave.

Li Wenyan's shop is located on the third floor of the silver based trading city, facing the elevator port.

When you lift the elevator, you will see a lot of Korean style, European style dress, broken flower skirt and long T-shirt, each shop has its own characteristics and beautifully decorated.

But Li Wenyan's shop is surrounded by these very fashionable shops.

"Mainly in women's clothing, clothing style positioning in the traditional Chinese style and modern fashion elements, fabrics mainly cotton, hemp."

Li Wenyan said that the clothing of her agent is mainly compared with the formal "Ladies" dress with Chinese elements added.

"Fashion casual clothes may not be suitable for certain environments, such as offices, meetings, etc., and I aim at these people."

Li Wenyan invested in this store a month ago. "Investing about one hundred thousand is just about 10 thousand yuan per month, but I find that the current customer base is not stable. Is it not my position?"

In the two hours of the interview, it is easy to find that women who enter the door and ask for clothes are mostly women aged 30~45 years old, while the more than 20 year old girls often go to European and Korean style clothing stores.

"In fact, young people who work just now should also need such clothes."

Li Wenyan said that in addition to the more conservative atmosphere of middle-aged women's clothing, there are also many styles for young girls.

B

[perplexity]

Low prices also can't attract young girls.

For the choice of consumers, the development direction of Chinese clothing is no more than two: one is closer to the fashion of life, the other is the dress to meet the important ceremonial activities.

Chinese fashion fabrics are easy to handle and are not easy to wrinkle. The dress will choose more traditional fabrics like pure silk and pure hemp.

Li Wenyan's clothing is clearly positioned in fashion, and the age of clients is more mature.

From a consumer's point of view, Li Wenyan's shop is a bit "difficult to choose" when choosing.

From the appearance, the clothing displayed is easy to attract middle-aged women, and looking for it carefully, there are many young girls' styles. In fact, it may make consumers even more confused.

"I want more young girls to know themselves and think of my shop when they choose to dress in a professional fashion."

In order to attract young people, Li Wenyan specializes in the wholesale price of about 40 yuan each (summer wear), retail 60~80 yuan.

"Taking into account their spending power, they can not be priced too high."

Li Wenyan said.

It is true that the handle and quality of clothing are all good, and the effects of wearing are good. But even so, small shops attract more middle-aged women, and dealers who come to wholesale also come from cities and towns.

C

[suggestion]

Take the "divide the crowd" route to hit the local market

During the interview, Li Wenyan said more than once: "I want to go a different way."

As an ordinary consumer, a reporter for creating wealth has made such a suggestion: it is best to have a personality in the end, simply focus on the middle-aged women market in the city, take the "divide the crowd" route, and aim at the office "female white-collar workers".

"I like to wear Chinese style clothes and feel more feminine. In fact, it is difficult to choose the right clothes for us to buy. We can not wear some of the most popular Korean clothes."

Ms. Qian, a consumer who came to pick clothes, told the reporter.

"In fact, the brand I choose is very strong. Dealers also belong to a risk free business. It is really not willing to give up."

Li Wenyan said that after communicating with everyone, she was willing to stick to it and try to focus on middle-aged women's Chinese style professional clothes and concentrate on serving them well.

"The next step is to customize group fixtures, which is also a direction."

Li Wenyan said excitedly that she was ready to continue to seek cooperation in various parts of the province and Hebei.