Shenzhen'S "Women'S Clothing Brand" Set Sail
Recently, as an important part of the overall promotion of women's clothing brand in Shenzhen in 2008, "30 years of reform and opening up, 20 years of fashion and creativity, and the Shenzhen women's clothing brand promotion project" press conference was held at the Beijing national exhibition.
The Shenzhen Garment Association highlighted Shenzhen's concept of "women's clothing regional brand" in an effort to further enhance the overall image of Shenzhen's clothing industry and highlight its core competitiveness.
Shen Yongfang, executive vice president and Secretary General of Shenzhen Garment Association, introduced the general situation and future plan of Shenzhen's "women's clothing regional brand" in recent years, and explained in detail the Eighth China (Shenzhen) international brand clothing and fashion fair, 2008 Shenzhen international pregnancy, baby and children Industry Expo 2008 Shenzhen international textile fabrics and Accessories Expo, which will be held on 10-12 July 2008.
It is understood that the construction of Shenzhen women's clothing regional brand, to create "Shenzhen fashion capital" has been strongly supported by the Shenzhen municipal government, and the relevant demonstration has been held before.
At present, Shenzhen fashion women's clothing industry has more than 2300 enterprises, more than 1200 independent brands, and its products sell well to more than 100 large and medium-sized cities in China. In some key cities of China, the market share of medium and high grade clothing has reached over 50%.
The proposal and deepening of the concept of regional brand of women's wear in Shenzhen and the goal setting of Shenzhen fashion women's clothing have become the top priority of Shenzhen's apparel industry. It will have a far-reaching impact on the future positioning and development of Shenzhen's garment industry and Shenzhen city.
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