Welcome To The Era Of Marketing 2.

At the end of the lunar new year in 2007, the Chinese people ushered in a rare Southern large-scale freeze disaster in the past 50 years. At the same time, they also welcomed Edison Chan's "pornographic event" which was rarely known since the return of Hongkong. This is undoubtedly the most popular topic of spring festival celebrating this year.

In the face of pornographic Edison Chan is not afraid, afraid of the spread of this network media, almost a viral spread.

For Edison Chan, it is no less than the germ warfare during World War II. Finally, whether Comrade Guxi will be swallowed up by the virus is unknown.

Today, when life is overwhelmed by the huge amount of information, it is becoming increasingly difficult for us to pay attention to what the news or advertisements tell us. The reason why this incident can win a lot of "tired eyeballs" in such a short period of time is, of course, related to the alienation and loss of the most beautiful and beautiful things of human kind.

Apart from these, the value of communication behind the escalation and development of this event must not be underestimated. This is also my biggest concern for this incident.

One question: what is the spread of the new marketing era?

On Christmas Day 2007, Queen Ellie delivered He Shengdan's speech on YouTube.

This shows that the "Internet revolution" has swept all sectors of society.

So, if you don't know how to do Internet advertising in 2008, are you going to lag behind?

Netpop divides user's use of the Internet into three stages: "push" ("push"), "pull" (pull) and "partici pate".

Corresponding to the three Internet development environment, that is, "Web1.0", "web1.5" and "Web2.0".

The major portals are typical representatives of the Web1.0 era. The search engine is the representative of the web1.5 era. The rise of Myspace and other websites brings the world into the era of Web2.0. Web2.0 is an Internet environment where users actively participate and generate content.

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When the age of network community-based is approaching, the emerging network community gradually shows strong marketing function.

Because of the same preferences or common user experience, community based netizens have established some regular contacts and are more willing to share their personal experience.

The consumer subject changes from passive to active, and consumers have more discourse power. Each consumer individual is expected to become a salesperson of brand products, and experience exchange and experience sharing among consumers can quickly affect another group of consumers.

Based on this platform, enterprises can communicate with their consumers in a wider range, communicate with their target customers and audiences more accurately, expand word of mouth communication by means of interaction, experience and other network means, and achieve timely information pmission and feedback.

What is unusual about many car advertisements is that in addition to regular advertising and public relations publicity, the most popular marketing method of the global auto manufacturers is "viral marketing".

Viral marketing refers to the launching of marketing activities in the global network community through short films, low-key network activities or e-mail messages, and the use of word of mouth communication has become a powerful medium for communication with consumers.

Its essence is to allow users to talk about brands with each other, and this interesting and unpredictable experience with brands often shows strong influence.

A few years ago, a lot of people must have received an e-mail from their friends. It was a magical short film. The more than 100 parts of Honda accord appeared in the form of "pushing Domino dominoes" in the two minute footage. The whole picture of the new accord was slipped into the field of vision.

This is commissioned by Honda, UK.

To say that the most powerful marketing of viral marketing is probably BMW group.

They once invited Ang Lee, Johnwoo, Madonna and other super stars to the fans and fans of the world.

The initiator of viral marketing is actually