Marketing Manager Wins Five Moves

The current market environment, the rise of the new economic movement represented by the Internet economy, knowledge economy and high technology, has brought profound changes to the world economy and enterprise competition, and is changing the rules of the market game in the past.

It requires enterprises to provide customers with convenient, safe and comfortable goods and services, so that consumers can use goods or services satisfactorily without pressure, burdens and fears.

For marketing managers how to break through all kinds of environment, culture and interest constraints, we can make sure that the products, such as quality, service, culture and so on, are approved by a wide range of marketing means and marketing channels, especially those that end customers can afford to pay. It should be the goal pursued by every marketing manager.

Years of experience in marketing management summed up the need for marketing managers to pay attention.

The best product is not necessarily the product that the customer needs, but the customer will definitely need the best product.

Preparatory work is essential for products ready to enter a market to be developed.

At this stage, it is very important to carry out the preliminary investigation of the market. Only by conducting the previous investigation and analyzing the customers' purchasing trend, expectation and purchase habit, and then trying to satisfy and exceed the customers' expectations, can the product be successfully imported by means of various channels.

For marketing management departments, market research in the early stage of product introduction is the most critical part of marketing information. The accurate market demand potential and the changes of users' requirements are very important information for formulating marketing policies. Only these marketing managers can make a comprehensive analysis and summing up through the comprehensive research and study of the market; only through marketing managers, can the information provided by businessmen and consumers, customers and the public be linked together to identify and define information about marketing opportunities and problems; it is of great significance for enterprises to formulate, improve sales policies and evaluate marketing behaviors; at the same time, it is of great significance for marketing managers to improve the understanding of marketing process and to have a deeper understanding of specific marketing activities.

But there is a very important problem, that is, marketing managers can not build up their minds, pay attention to profitable pactions, focus on the level of business performance, and take marketing as marketing to attract customers.

Most products in most industries must be contacted with customers through channels and sell to all kinds of purchasers at a certain price under the premise of market demand, so as to achieve the goal of maximizing the profit of enterprises.

The change of economic form leads to the formation of a large number of sub market, coupled with the huge market, causing a large number of enterprises to follow up, and the acceleration of product changes makes the enterprise's product life cycle shorter and shorter, threatening the survival of enterprises. On the other hand, the sales oriented business mode makes enterprises in the process of products turning to consumption must strengthen their tightness and timeliness with the market. Moreover, the current domestic market operation of the economy can not reach the maturity of the production and marketing divestiture and the legalization of developed countries such as Europe and the United States, and also makes the competition in the circulation link disordered and merciless.

Different products have different channel selection and market segmentation in marketing process. When appropriate, providing products to users and consumers in appropriate ways is the basic principle of marketing channel strategy choice.

For a single enterprise that produces certain products in the same industry, the demand of the market is often certain, objective, or "the cake is so big, and the main problem is how to divide it".

In this situation, in order to get as many shares as possible in the fierce market competition, enterprises must first establish a complete channel system, achieve "wherever there is need", do well in hardware, and keep up with the service; secondly, give customers a reason to buy your products fully, forming the potential of "buying and buying me", that is, to attract customers' consumption through various promotional means.

On the one hand, it can effectively control the marketing costs of enterprises, thereby enhancing the competitiveness of enterprises; on the other hand, it can promote the coordination and cooperation among different levels of channels and achieve the marketing objectives of enterprises.

In the fierce market competition of product technology and function increasingly homogenization, especially in the process of marketing, it can be said that development channel is the absolute principle.

Under the current market structure of homogeneous competition in the same industry, for those enterprises that are relatively backward in the market and enterprises that have just entered a certain field, launch market attacks, tear up the market defense lines of other enterprises, destroy their seemingly unbreakable solid fortress, and pull customers away from their hands and seize market share. Scientific channel members, channel cost control, coordination of channel conflicts, and dynamic adjustment of channels should be carried out at any time, so as to realize systematic, comprehensive and multi-level management of channels.

In the course of sales activities, it is necessary to coordinate with the dealers for money recovery, rebate cash, advertising expenses and other capital account coordination.