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White collar, wedding bird, Na PACA, Opel, Mertes Bonwe, dances with wolves, exceptions, Shanshan, Si Fan and YOUNGOR appear in the Chinese clothing industry at the same time, which undoubtedly indicates the arrival of a sensational industry event.

When Chen Dapeng, vice president and Secretary General of the China clothing association, appeared in the "2006 / 2007 autumn winter China trend" press conference in March 20th, a fashion trend led by China clothing association, trend expert research and first-line brand participation in the market emerged.

A Chinese garment industry calls for the "official edition" trend for many years. One can not only allow consumers to appreciate the age of clothing and consumption in the visual feast of the United States, but also let the Chinese clothing brand enterprises have a set of market forecasting vanties for reference. With the arrival of CHIC2006, it will finally become a reality.

Trend of the times -- trend publishing is imperative

Influenced by the market positioning, social culture and geographical climate, the Chinese people's wearing style and wearing aesthetics have been more and more popular under the influence of Europe and America.

In particular, the vagueness and diversity of the fashion trends today often result in the confusion of the R & D team of Chinese clothing brands. The Chinese garment industry calls for its own interpretation and expression of the research and development of fashion trends.

Today, China's clothing consumption has gone beyond the initial stage of fashion trends such as "Hong Kong and Taiwan Wind", "Europe and the United States wind" and "Korean wave", and no longer blindly emulate the concept of foreign wear. More and more consumers are paying attention to "personality" and "taste".

This demand has made the Chinese clothing stable with the maturity of the consumer market, and clothing consumption has gradually entered from the rational satisfaction to the perceptual stage.

A long way to go -- restarting after integration

The study of the earliest fashion trend in China started in 1986, which was approved by the State Science and Technology Commission for the "75" national key tackling project.

Through the research and publishing process, the project passed the national appraisal in 1990, and released 28 times in 14 years in 2000. It has had a certain impact both at home and abroad, and has established a set of basic research framework and work system.

After 2000, the "WHYDESIGEN" fashion trend studio founded by Ms. Wu Haiyan has continued the trend of fashion trends in the popular connotation and research methods. It has been developed 10 times in 5 years.

This year, based on the organizational framework of the original fashion trend research, the China clothing association combed the research contents and procedures, extended the original fashion trend prediction research with the way of interaction between theory and practice, and integrated the system's release methods by market research, R & D team work, specialized meeting and collection brand publishing.

Go on the road again - guide development and promote consumption

This trend is more respectful of market and business in forecasting research.

Combined with research, market experience with first-line brands and market changes, the trend publishing will become a platform to guide development and promote consumption.

Taking crowd research as the core of the trend of popularity, taking the lifestyle of the people as the basis of the research, taking the domestic market research as the research basis, taking the international cultural trend of thought as the research basis, promoting the life style as the research goal, leading the cultural life as the high end, and the basic theory focusing on the positioning of the domestic consumption crowd and the clothing style, it is based on the investigation and analysis of the Chinese clothing market.

In addition, this release is not a narrow sense of popular color and popular elements, but a series of brands to show the popularity of yarn, color, style and collocation, with a view to guiding and upgrading the integration of China's apparel industry chain.

Well prepared for long term preparation and careful release

Fashion trend prediction must have enough lead time to meet the needs of R & D.

Therefore, the research and development work has been started in 2005, and the enterprises involved in research and publishing have collected and summarized the main trend and the freshest elements in the market information as far as possible.

It can be said that in March, the trend of autumn and winter was released, and the popular forecast for six months earlier found the most suitable time for the interaction of Chinese clothing information in forecasting and application.

This release is based on the theme of the publication as well as the following two factors. First, it absorbs but does not exaggerate traditional ethnic elements. In the choice, it advocates the popularity of urban fashion and the popularity of the way of dressing. Two, it does not focus on high-end positioning while choosing the main theme, but focuses on the clothing brand that has a widespread impact on Chinese consumers and has stable market performance.

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