2008: China'S Garment Industry "Five Big Changes"

After more obvious elimination and renewal in 2007, the total number of garment enterprises has not increased as fast as in previous years, but remains unchanged.

Without the emergence of new market growth points, the scale of domestic production will not be expanded again and again.

The entry and exit of enterprises are more prudent than the past under the influence of market demand and resource supply, and enterprises will be more rational for expansion.

The implementation of the new labor contract law will directly increase labor costs and increase the difficulty of employment, which will virtually inhibit the expansion of labor-intensive industries.

The developed coastal areas are no longer suitable for expanding labor intensive industries. The industrial gradient pfer will accelerate, and the industrial division between inland areas and coastal areas will be further clarified.

The brand competition in Beijing, Shanghai and other front-line cities will continue. Enterprises in the first cities, provincial capitals and key cities will invest more money in self franchised stores and shopping malls.

However, in this area, some brands already have a relatively stable market position, and at this market level, overseas brands and foreign-funded enterprises have more competitive advantages. Therefore, domestic brands must carry out a deep extension of the channels, and the two or three line cities and even towns and villages will become the main battleground for the development of large brand channels.

Business patterns for consumption in cities and towns will also emerge.

The demand of product supply quantity has been greatly reduced by the upgrading of China's garment market. Most enterprises have shifted from product marketing, that is, the mode of waiting for sale from the large number of stocks in the wholesale market, to the marketing of commodities, that is, to arrange production and sales in line with market demand and order demand, and individual enterprises have gone to cultural marketing, that is, to emphasize the image, taste, and added value of products, while the quantity requirement has declined.

There will be no "Big Bang" phenomenon in the garment industry from the late 1990s to the early twenty-first Century.

The quantity of exports will not be released under the combined effect of international demand and domestic economic and industrial development and pformation.

Therefore, in 2008, China's garment industry will also show a trend of convergence.

Domestic brands, domestic brands and international brands will launch fierce market competition.

The expansion of the channel network, the improvement of the logistics system and the strategy of brand promotion will bring forth new measures.

Under the contradiction between the relatively stable market price and the increasing supply cost, the contradiction between the relative saturation of market supply and the relative shortage of effective supply makes value innovation a major pillar of brand vitality.

A major feature of the new round of industry reshuffle is also reflected in the fact that when a number of enterprises are eliminated, a group of enterprises are integrated by other enterprises and even other industries and enterprises.

In this period, garment enterprises integrate downstream businesses or enterprises will become the highlight of industry innovation.