Analysis Of The International Strategic Crisis Of China'S Brand Shoes
Statistics in 2007 showed that China's shoes output accounted for 70% of the world's total, so economist Long Yongtu issued the pricing power of Chinese shoes to regain the world's shoes.
The same data show that Italy, Spain's exports of similar products have recovered in recent years. There is a strong upward trend. EU Member States decided on the 29 day that anti-dumping measures on Chinese leather shoes will be extended to Macao, in order to punish Chinese shoe companies by way of Macao to circumvent the EU's anti-dumping duties.
China's manufacturing capacity continues to grow. Some shoe companies began to test overseas monopolized products 04 years ago. The Olympic Games symbolize the pformation made by our country. It is a prelude to show the world to China. The trend of collective agitation in the western media can see the subtle and profound changes of international competition in the mentality of "made in China".
Opponents want to kill our "Chinese creation" or "Chinese brand" in the cradle. A profound understanding of the current pformation of brand communication, "to coincides with Clipsal". Knock down your opponent in the rules of the game.
It is a long war for China's traditional industries to go to the world. Ye Maozhong, a well-known traditional planner, once exclaimed: "the luxury of China will remain passive for a long time". We do not have the layout and influence of the global media. Our brand voice pmission difficulty coefficient is relatively large. Foreign media can not report our voice.
Therefore, as the domestic media, the strategic height is also very important. For the cultivation of national self-confidence, Zhang Zhaoyang and other people of insight agreed to boycott French goods. This network also seriously agrees. When a harmonious voice can not be accepted by the other side, what we need is the Jedi counter attack. Just like national influence, the world brand communication also has two ways of communication, one is strong conquest, the other is brand cultural influence. As the media and the direction of our country, we can not do without the effective combination of these two ways. And decompose systematically so as to achieve the effect of entering the bone.
From the patriotic passion of Chinese students, we can see that "the strength of the people's war" is still there. The deep mobilization of the media is very effective. We should continue to intensify the propaganda work and remain vigilant at all times. We don't think Merkel and Sarkozy really bow to China. The amazing image of history. At that time, under the pressure of the country, Jiang Jieshi also bowed to the people of the whole country. Sarkozy's apology is an apology to the people who love the Olympics all over the world. But the high quality of the heart is always there.
In fact, every era is a grass-roots era. "The power of the people's war" is the best way to enter the world by making full use of new media. The cost is low. Cultivating continuous innovation ability and improving imagination is the source of brand.
To fully seize the domestic market, it is necessary to earnestly read Comrade Mao Zedong's theory of protracted war and make good use of the good influence of the international community to make use of the influence of the "harmonious world" concept of our government. We believe that after eight years of Olympic Games. We can also achieve a great victory.
The key points are as follows:
The penetration and integration of domestic media in the world
Like war, if there is no support from the satellite platform, it is terrible. We have reason to believe that Microsoft will eventually acquire Yahoo. The eventual eventual entry into alibaba. will be very frightening. Not only is Ma Yun's myth shattered, it is also a plundering of the achievements of our previous generation of Internet users. Although Alibaba, in the past few years, the era of information asymmetry can be said to be "made in China". Nowadays, the era of information flooding is the "killer made in China". But this platform, after all, condenses the dream of the Chinese generation of Internet users. It can be pformed into a Chinese creation or a Chinese brand promoter through pformation with China.
We have reason to believe that if the national investment company wants to buy or gradually enter the news group of the Murdoch family, it will cause a great stir.
Therefore, the responsibility of our media people is great. Even if Comrade Mao Zedong can write a protracted war, if there is no way to spread it out, it is very dangerous. Foreign holdings of new media in China are also worrying. The international pace of domestic traditional media is worrying. We can imagine that if news group is the Chinese government, we can systematically publicize a series of leading brands in our country within a few months.
Application of advanced media platform strength
Because killing the enemy does not necessarily mean that we have the ability to build guns. We will use them. The profound change of information pmission in this era requires the attention of every media practitioner and brand planning and Planning Department of large enterprises in our country. I once interviewed a person in charge of the brand strategy Department of a large shoe enterprise in Wenzhou. He affirmed, "we will not advertise on any network. If it is a government publication, it is still of political significance. " I can only feel sad about it. Just like some traditional planners still think that CCTV is the best platform for brand building, it can play a brand in a few days. Really?
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