The Important Task Of China'S Professional Wear Development: Brand Operation And Famous Brand Products

(two)

Then, why brand and brand?

Brand name brand.

Brand is a brand name sign of products, famous brand is a famous product name, brand is operated by itself, famous brand is recognized by others, it is the result of brand operation and accumulation, and in turn it can further promote the spread and growth of brand.

Although brand name brand, but brand must be brand.

For enterprises, brand names are competitiveness and life cards.

Life card is quality, efficiency, innovation and development.

Famous brands are owned by the state or the world.

World famous brands include China and foreign countries.

China's world famous brand, far from the national liquor Moutai, nearly have Haier appliances, our clothes have Bosideng, and sports Lining jump and so on.

Foreign world famous brands, including Pierre Cardin, Montagut, Coca-Cola, Rolls-Royce, Mercedes Benz and so on.

As an enterprise supporting the Chinese professional wear industry, revitalizing the national economy is to create a good market brand. On this basis, we will step up step by step to create a famous brand in the province, a famous brand in the whole country, and also go to the world and create the world famous brand -- made in China.

(three)

First, the establishment of a brand must be supported by a solid corporate culture.

The thicker the corporate culture is, the stronger the brand will be and the longer it will be.

Two, we must vigorously develop our own core competitiveness, including tangible core competitiveness and intangible core competitiveness.

The stronger the core competitiveness, the stronger the vitality of the brand.

The three is to create a brand must have a good product quality foundation, good quality is the absolute principle, "do not be afraid of not knowing goods, fear goods than goods".

The quality of the product should also include the quality of service, which is embodied in people, and is the quality of doing things.

Quality is good, repeat customers are more, cost will drop, performance will rise, efficiency will increase.

Four, to create a brand, we must expand channels, cultivate the market and establish a strong marketing network. We should adjust our business strategy at any time according to the development and changes of the market.

Five, to create brand, we must increase advertising efforts, combine ourselves with the characteristics of the industry, and focus on strengthening the construction of market awareness and reputation of enterprises and products.

In modern market and modern economy, good wine is also afraid of "deep alley". At least, "fragrance" makes people aware of speed and breadth less than modern media.

The six is to create a brand that must be easy to understand and catchy enough to capture the essence of advertising and creative advertising.

Good advertising leads can often get twice the result with half the effort and let people get into the heart.

(four)

Creating brand names, especially creating Chinese famous brands, is, in a sense, easy to create, difficult to create, and difficult to cultivate and innovate.

On the one hand, on the other hand, it is also a long-term systematic project. It requires painstaking and meticulous work. We should have a long-term and overall plan and take feasible measures to promote the licensing work in a down-to-earth way.

First, do large-scale.

Generally speaking, a famous brand enterprise must have a certain scale, mainly through the way of division of labor and specialization, to create a complete industrial chain, expand the scale of R & D capacity and the scale of marketing.

Second, strengthen the enterprise.

Large enterprises are not necessarily very strong. Strengthening enterprises is to enhance the comprehensive strength of enterprises including R & D capability, and improve economic and social benefits.

In addition, there must be a strong team, excellent team structure, excellent team spirit, strong team spirit and excellent combat capability.

Because competition in the market, brand competition and brand building depend on the strength of the people and the strength of the team.

Third, do a good job in products.

A good company must have a good product. Besides good marketability, its quality is excellent.

Famous brand means quality. From our professional dress industry, in fact, customer satisfaction is high. Complaints and complaints are important indicators for measuring the quality and quality of our products. We should firmly grasp them.

Fourth, make the brand.

The product is done. This is only the first step. How to make it sound and reputation is high. It is necessary to work out a practical and feasible brand operation plan.