Red Bean Brand Clothing -- The Ten Most Famous Cultural Value Brands In China

The red bean group is a key enterprise group in Jiangsu province and one of the 120 deepening reform pilot enterprises in the State Council.

The "red bean" trademark was recognized as a well-known trademark in China by the State Administration of industry and Commerce in 1997. The main products are certified by ISO9001:2000 quality system, and have many "China famous brand" products and "state inspection free products".

Over the years, red bean has been a top runner in China's apparel industry with excellent sales performance.

Sales in 2007 reached 18 billion 100 million yuan.

The red bean has taken the initiative to create a national brand. It has gone through a brilliant pioneering course from the 1957 when the enterprise was built up to 1983, and now the industry is relatively diversified.

The company's products also developed from the original knitted underwear to four major areas: clothing, motorcycle tires, real estate and biopharmaceuticals.

In January 2001, "red beans" traded on the Shanghai Stock Exchange, and enterprises began to enter capital management.

The group has nine subsidiaries, one of which is a listed company, and 11.08 square kilometers of Industrial Park in Kampuchea. It has two overseas branches of New York and Losangeles, more than 20000 employees, 2250 college degrees and more than 20 export countries.

At present, the 6 items of red bean jacket, T-shirt, underwear, trousers, fuel tank, motorcycle tires and so on are among the first sales in the whole country.

Since 1991, red beans have won more than 100 honors at the provincial level.

In 1994, red bean dress was rated as "China's ten largest brand". In April 2004, "red bean" was rated as "the ten most famous cultural value brand in China". In March 2007, "red bean" was awarded the highest prize in China's clothing industry - the achievement award.

Red bean is one of the most popular brands of Chinese youth. The National Bureau of statistics has selected the "top ten enterprises in textile and garment industry" selected by the National Bureau of statistics. It ranks 25 among the 500 top scale private enterprises announced by the National Federation of industry and Commerce in 2005.

In December 2006, it was selected by the Ministry of Commerce as the most competitive brand in 2006.

For many years, the red bean has maintained a fast and healthy development trend and is inseparable from the leadership of the party.

Zhou Yaoting accepted the close knitted knitting factory under the close of the responsibility of a party member.

For many years, the Party committee of the red bean group has fully played the role of fighting fortress in politics and played the vanguard and exemplary role of Party members.

Economically, the Party committee of the group has continued to innovate and forge ahead, so that the group has climbed one after another.

The more than 20 year history of ormosia shows that the key to the successful development of enterprises lies in the party and the key lies in people.

In 2005, the typical red bean as a private enterprise was listed as one of the 22 pilot units in the whole province, and successfully carried out the work of "public direct election" by the leading group of the Party committee.

The Party committee of the red bean group was awarded the "advanced grass-roots party organization" in Jiangsu in 2006.

In the future, red bean will win the national sales champion of four products, and form "ten gold medals". By holding the activities such as Tanabata red bean and Oriental Valentine's day, we will enhance the brand culture content and become the "China's first cultural brand", and move towards the goal of "scale, modernization, internationalization, informatization, schooling" and "create a century's multinational enterprise".