Where Is The Way Out For China'S B2B Website?

First, more and more B2B websites.

Since the Alibaba came out, a number of similar websites have also come out. They all have a name called B2B, according to the English B2B (Business To Business), because 2 of the pronunciation in English is the same as to.

So they are called B2B. B2B refers to the exchange of products, services and information through the Internet between enterprises and enterprises.

At present, the development of Internet based B2B mode is very fast.

The performance of B2B is more and more websites, and more and more enterprises are involved in B2B behavior.

A landmark in China is the listing of China Chemical Network and Alibaba B2B subsidiary.

The topic of listing of China Chemical Network and Alibaba B2B subsidiary has been discussed too much.

We might as well turn around and look at other B2B websites. Hui Jian has investigated hundreds of B2B websites and found it very interesting that most of B2B's profit scale is in the hundreds of thousands.

There are fewer than 1000 of B2B, and it is also very important that most B2B websites (in fact, those with better performance B2B) have a large number of marketing personnel who constantly call and send e-mail to contact customers every day, and the profits of the entire website depend heavily on the operation under the line.

At present, there are several changes in China's B2B website.

First, the industry is fragmented: there are more and more B2B in various industries, even to a very fragmented level, such as China clothing network, China garment machinery network, and China Button net and China needle net. Let's put it this way, a product can be subdivided to what extent, B2B has already been subdivided.

The two is multilingual: the Alibaba has built a Chinese, English and Japanese version, so many B2B websites have published Russian, Korean and Spanish versions.

Some of them specializes in traditional versions, and there is no Oracle version.

Three is a few together: This is interesting, many enterprises, first launched an industry B2B website, found it difficult to make big, so took the same procedure to create several new industry B2B website.

For example, we first made furniture nets, and then painted nets, clothing nets and so on.

We will find the interesting thing is that the B2B website is many, but the profit like Alibaba is very few. For now, according to incomplete statistics, there are as many as thousands of B2B websites in the country. Most of them are struggling. After a year, they have not earned much.

Where is the problem?

Two, mode or mode?

We have summarized several phenomena of B2B at present. When we look at these websites carefully, we will find that they look alike.

1) any enterprise can register a member, and a registered member can publish information.

2) members can freely distribute information about supply and purchase, but they need to be paid members when looking at other people's purchase information.

3) when you become a paid member, there is usually an enterprise authentication process. What is more funny is that most B2B are called "* Tong", such as Alibaba's "integrity communication" and Huicong net's "business link".

4) followed by some enterprises, industry information, recruitment columns and so on.

The train of thought here is

Free advertising information to attract manufacturers to join.

Charging provides purchasing information, which is to attract manufacturers to pay.

At present, all kinds of B2B on the network concentrate the similar paction process in one industry to one place, providing a trading opportunity for the buyers and suppliers of the enterprise, such as Alibaba, China manufacturing network, global resource network, etc.

B2B website can be divided into two categories, one is comprehensive B2B website, such as Alibaba, Huicong, etc., one is the B2B website of the industry, such as China chemical network, China Machinery net, etc., the latter is also known as vertical B2B, membership fees and advertising. At present, almost all the B2B websites are collected from these two simple ways.

These two models are actually the way Alibaba used early.

Looking at the development of B2B in China, it is basically a history of Alibaba innovation and other websites following imitation and plagiarism.

Over the past one or two years, Alibaba has been innovating constantly, such as launching online software and extending the integrity mode to the bottom line. Many other B2B in the country have been in the face for several years, so that the sword is joking with friends.

B2B!

Buy a domain name first, rent a bigger space, find the B2B program that is developed on the Internet, hang up and set up a new website of B2B industry, and it will take a few hours to complete it. Then you can fill in the content on the website, then you can hire a group of salesmen to call the money of Mongolia business.

As long as your salesperson level can be, a few million a year can still be.

Don't look at this approach nearly ridiculous, most B2B website really is so, and even a lot of people set up a website like this, ran to VC to talk about investment.

Here is one point, many B2B operators have not reconsidered, from a commercial point of view, the core competitiveness of an enterprise determines the fate of an enterprise. For example, what is unique about HC and Mai Mai?

And if there are dozens of online Chinese clothes nets, can you find any difference in opening the website?

Since everyone is almost the same, we can see who has the ability to flicker, who can first flicker the customers.

Website is the same pattern of project and enterprise operation and lacks its core competitiveness. This is the current situation of most B2B in China.

Success or failure depends on business mode.

The survival of enterprises has some essential elements: capital, manpower, products, market, business mode, technology, trade, etc., but when deciding the success or failure of an enterprise, the business mode should be the first.

Business mode is the core of an enterprise to create value.