Hongyu Textile Actively Builds Its Own Brand

After nearly several decades of development, China's textile and garment industry is gradually getting rid of the embarrassing situation of helping international Brand Company make "OEM" business in the past.

Recently, China's functional fabric leading enterprise, Quanzhou Hongyu Textile Co., Ltd., has announced that the company has become the mainland's full agent of HONG KONG CONQUEST FASHION CO., LTD's designer brand CST. The company will cooperate with CST to actively develop its own brand and go all the way into China's garment market.

From "OEM" business to leading enterprises

When China's textile industry just faces the international market competition, some of China's foreign trade enterprises are accustomed to large quantities and large quantities of goods. It is difficult for the international high-end market to meet the special requirements of small batch, variety, and high difficulty, and is too lazy to adapt to it.

In recent years, Chinese textile enterprises have differentiated their business philosophy and development ideas in the process of developing international marketing channels.

Some enterprises are making production more oriented to the international market, and want to be once and for all.

We hope that as the international buyer's processing base, we can avoid the pains of developing the sales market and ease the difficulties faced by the brand management.

However, a group of private enterprises represented by Hongyu light textiles have joined in international operations in a more positive mindset and way. By working with well-known international enterprises, they are trying to cultivate and establish their own international sales channels while laying the foundation for their own brands.

Through the development of more than ten years, today's Hongyu textile has become the leading enterprise of China's textile and garment industry with an average annual sales volume of over 100 million. It has an international advanced level of complete light textile production equipment, and sets up more than 200 machines of weaving, dyeing, finishing, compounding and garment making, with an annual output of more than 4000 tons and about 1000000 garments. Among them, the output of functional fabrics with high technology content reaches 70% of the total output.

Because of its outstanding performance such as moisture absorption, sweat, antistatic, anti ultraviolet, hollow thermal insulation, waterproof, breathable and flame retardant, the functional fabrics produced by Hongyu light textile products are well received by the market.

Fully enter the garment market

Despite many years of efforts, Hongyu textile has been working closely with MITSUBISHI, Tian Cun Ju, Japan Yan Di, miyon house and many other Japanese businesses. It has become a well-known fabric supplier for many famous brands including NIKE, PUMA, KAPPA, Lining, Anta, 361o, PINEWOOD, LAFUMA, THE NORTH FACE. However, this private enterprise knows that for a company, whether it is fabric production or clothing processing for foreign brands, it has not moved towards the terminal retail market.

Hongyu light textile has formulated the development policy of "collectivization, branding and diversification". CST is the first step to enter the Chinese garment market. In the second round of the company's development plan, the development of the garment market will be promoted as a key development project.

According to the analysis of the senior personages in the industry, Hongyu textile has entered into the garment market in an all-round way, making the enterprise brand, in order to face the increasingly fierce competition in the international market and the rising production cost.

At present, Hongyu textile has formed a deep and integrated development mode from upstream fabric processing to downstream clothing brand sales.

According to the industry practice, if the enterprise is solely engaged in the processing business, the profit can only be generated in the processing area, which is the profit of 3%, 5% or 10% on the industrial chain.

Enterprises will gain higher profits if they enter the terminal retail area of brand.

Generally speaking, the price of clothing brand is 5 to 10 times the cost, and the profit is very large. Of course, the cost of downstream channel and the cost of brand promotion are relatively high, but one thing is for sure.

Chinese textile and garment enterprises are Zhong Yuan.

Hongyu textile has completed the process of perfect pformation of Chinese private enterprises through a short period of time. It has provided valuable experience for the successful pformation of other Chinese textile and garment enterprises. The veteran in the industry suggested that at present, only one part of China's textile and garment industry can compete with advanced international level and even surpass the most advanced international level in the world industrial chain, but the development of the overall industrial chain is not balanced.

Upgrading the industry must balance the development of the industrial chain. China's manufacturing industry should rely on independent innovation to cope with the next round of international competition.

To achieve this, we must first take the lead in technology.

The next international competition is the competition of the whole industrial chain, the competition of intellectual property rights, and the competition of the whole system.

The current development of China can only rely on cost reduction and efficiency.

But the wealth created by intangible assets is unlimited and priceless.