"Dream" Into Reality
The independent designer of the international designer brand CST has always wanted to enter the Chinese market, bringing the new fashion concept of "fashion life fashion" to consumers in China, but unable to find the suitable foundry factory and has been stranded. Now there is a new progress in this matter. The leading Hongyu of the functional sports fabrics Quanzhou Hongyu Textile Co., Ltd. will be fully responsible for the production of the brand in China. The two sides call this cooperation a "dream into reality" cooperation.
CST, the founder of "dream"
The CST brand, which was born in 1996, is a well-known designer brand of HONG KONG CONQUEST FASHION CO., LTD company. It was founded by Hongkong native Chinese Wang, who once served as the GOMA designer of the famous Spanish sports brand and the world class FAST FASHION (fast fashion) brand senior ZARA (buyer).
The brand is the main design card, aiming at the new "Urban Pioneer elite group", emphasizing the aesthetic sense of design brought about by the design, promoting independent creation, persisting in the design concept of "outlining the outside, and adjusting the interior", grasping the design style of "rhythm beauty, artistic charm, and simple and smooth", creating a new pattern of "fashionable living fashion" in the world, leading the international fashion trend of casual wear.
After decades of development, CST has strong design and research capabilities.
The CST center design and Research Institute, located in Hongkong headquarters, has many senior designers in the world.
In New York, Paris and London, special information collection centers have been set up to collect information on international latest fashion trends, surface and accessories, and provide timely information.
At the same time, in the aspect of fashion design, CST has been paying great attention to the long-term cooperation with the world's top art masters, so as to guarantee the CST products in fashion, totem performance and product texture, and ensure the perfect interpretation of CST lifestyle fashion.
The process of "dream" seeking "reality"
Richa., who was born in Hongkong, knows the importance of the mainland market with a population of one billion and three hundred million. But having a fantastic design team is only part of the garment industry, and also needs teamwork.
CST knows well that the quality of this generation of processing teams will be crucial to the perfect display of the designer's intentions.
If we can find a good foundry factory, CST will be able to concentrate all its energy on clothing design, pmit the international advanced fashion culture to mainland China, and the foundries concentrate on production, so that logic and realization can be separated from each other, and the integration of dream and reality can be achieved.
But finding a good foundry is not easy.
As an internationally renowned designer brand, CST's design concept is very advanced. It emphasizes the perfect unity of external image and inner quality, and has strict requirements in fabric and workmanship. This requires that the factory should have standardized technical operation level, high-quality employees, strong production scale and absolute quality guarantee for the same industry.
After careful selection of China's textile and garment industry, CST has locked its eyes on Hongyu textile, an expert in China's functional fabric.
The practitioner of "reality" -- Hongyu textile
As a large textile enterprise with more than ten years of development experience, Hongyu functional fabrics, such as moisture absorption and sweat relief series, anti ultraviolet series, bacteriostatic deodorizing series, elastic series, wind proof, waterproof and breathable series, are well known at home and abroad. The products are sold well all over the world and can provide a solid guarantee for CST on fabrics.
The company has 800 employees, of whom 300 are high-quality professional and technical personnel, accounting for more than 30% of the total number of employees, and the quality of their employees is not a problem.
What is particularly reassuring to CST is Hongyu's strong production capacity, the strong functional sports fabric research and development center, the introduction of the international advanced level of complete sets of light textile production equipment, the purchase of 60 knitting machines and 1 international advanced level composite fabric production lines, 200 sets of weaving machines, dyeing and finishing, composite, and garment making machines, with an annual output of more than 4000 tons and about 1000000 garments, of which the Japanese market share is 60%, and the European and American domestic market is 40%.
The mature conditions of Hongyu have solved the worries of CST, turning the inspiration from a famous designer into a piece of artwork full of fashion elements, while Hongyu's core values of "leading function movement and material development trend and caring for the final sports experience of the wearer" coincide with the design concept of CST's "out of style and internal style".
Next, CST will carry out all-round cooperation with Hongyu, and strive to improve the CST brand's horizontal layout in the domestic two or three line market through 2 to 3 years, realize the deep development of the first tier cities and super large cities, and finally achieve the good reputation of the CST brand in the domestic market, bringing the popularity of "stylish fashion" culture in China until the whole Asia Pacific region, and achieve the "blowout" breakthrough growth of CST in the Chinese market.
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