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Carnation Supports The Popularity Of Cloth In Chinese Culture

2008/6/17 12:15:00 54

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Carnation

Popularity is the combination of the three concepts of "culture", "trend" and "innovation". It reflects a kind of spirit and taste. Popularity differs from avant-garde and needs to be based on the grand cultural background.

In terms of the current situation of the domestic hotel industry, the speed and scale of its development are advancing with a faster and more alarming trend.

Especially in 2008, the whole world was concerned about China, because the Olympic Games were held because of the charm of Chinese elements, which provided a very scarce historical opportunity for China's hotel industry from two aspects, depth and breadth.

With the support of 5000 years of history and culture and the beautiful scenery of rivers and mountains, there is no doubt that Chinese hotels should be unique in their unique oriental charm.

In the past two years, distinguished guests have higher requirements for the quality of hotel life. From the pursuit of fashion, health and environmental protection, to the love of beautiful experience and cultural influence, the hotel rooms have been constantly innovating and innovating. Many hotels have focused on customer needs, constantly innovating and replacing bedclothes, triggering a wave of "bed revolution", and major brand hotels have been replacing high quality bedding and bedding, such as Hyatt's "change bed quality", Marriott's "regain vitality", and Jinling Hotel's sleep care plan.

The role of "soft decoration" in the hotel has become more and more significant. It has played an unique role in creating atmosphere, optimizing the environment, providing humanized services and personalized services, and has become an important part of enhancing the competitiveness of hotels.

At present, the domestic linen market has gradually formed some brands, such as carnation, Si Defu and Ming tzde, which are mainly concentrated in the high-end hotel market, and become the focus of attention of the international hotel group and the domestic scale hotel group.

However, as far as the industry is concerned, there is still a big gap between China's hotel linen and foreign countries. The developed countries in Europe and the United States are promoting the development of home textiles with the development of hotel textiles. They use modern fashion design to adopt higher standards for bedding products, towels, bathrobes and other products, and strive to give hotel guests a good memory in vision, touch and feeling.

The domestic hotel cloth is still dominated by white or plain colors, and its style tends to be simple and elegant. It is limited to simple geometric patterns such as stripes and lattices. These need to gradually upgrade to a new level in the small and chaotic competition of the cloth and grass industry, and shoulder the historic mission and responsibility of "inheriting and promoting the Chinese national culture" in the field of hotel linen, and realize the pformation from "made in China" to "Chinese design".

Of course, Chinese designers have been promoting fashion in recent years, but most of them are like gust blowing without leaving any trace.

This requires us to change our thinking, not only to guide the popularity, but also to constantly deposit the classics in the fashion, to support the popularity with Chinese culture, and to advocate the design concept of localization and nationalization.

Chinese culture is extensive and profound. How to organize the cultures of different nationalities and how to integrate the cultures of all nationalities into a unified Chinese culture to impact the world market will determine the trend of Chinese culture in the 2l century.

The traditional brush painting culture, Tibetan Buddhist culture, Mongolian nomadic culture, the "bemo culture" of the Yi culture, Miao Miao embroidery and printing and dyeing, Yao's cross stitching technology, Li nationality's Li brocade brocade technology and so on constitute the diversity and brilliance of Chinese culture.

Our hotel cloth design needs to interpret and carry forward these excellent traditional culture with a critical perspective. The diversification of the market determines the diversity of our design. There are many elements and contents in Chinese products and design. What is missing is the knowledge of the market and the innovation of culture.

Carnation, as the largest manufacturer of hotel cloth in China, has carried out "impressions of China" for 08 years.

At present, the carnation has the largest modern grass production Industrial Park in China, and has the first-class design ability and quality control system. We are committed to becoming the tender label of the brand hotel. Taking the "servo Noble Hotel life home" as the core concept of the brand, we adopt the international standard in the cloth production process, highlight the local characteristics and humanism in culture, integrate the modern design concept and the regional culture, and help the hotel realize its own positioning and characteristics.

We will grow together with Chinese hotels to welcome the new historic moment and jointly enhance the international status of the Chinese hotel industry.

This is the advantage and mission of our carnation.