Japanese Textile Enterprises Strengthen Domestic Production Strategy

Since the mid 1980s, "going out" has become a major trend of Japanese textile enterprises.

However, in recent years, more and more Japanese textile enterprises have realized the importance of domestic production. Some enterprises are trying to improve the added value of products by further implementing differentiation strategy.

The reason for such a situation is that textile enterprises realize that "efforts to differentiate themselves by using raw cotton, ultra-high density fabric and dyeing and finishing technology have reached the limit". Textile enterprises need to return to "yarn development".

At the same time, textile enterprises are also striving to strengthen quality management, and the functions of professional businesses are changing accordingly.

Differentiated products: the source of competitive advantage

Toyo textile company is in the leading position in Japan in terms of product differentiation.

The company has two textile factories in Japan, 80% of which are differential long filament composite fibers.

As early as several years ago, the company realized that "even if the competitive advantage of cotton super microfiber field is lost sooner or later", we decided to achieve product differentiation through long and short silk blending technology.

Among the differentiated products of Dongyang spinning, the most representative one is the "blend" of the homogenous blended product, the "new" material, "comfort", which is mainly used in underwear, sportswear and other fields.

It is precisely because of relying on differentiated products to actively expand the sales channels, Toyo textile company in the cotton textile industry overall downturn in the environment to maintain a stable profitability.

According to the introduction, Dongyang spinning will develop new materials through various fiber combinations in the future, with dyeing and finishing technology, and the measurement and evaluation technology known as "climate in clothes" to realize the differentiation of commodities and maintain the leading position in the industry.

The strategic products identified by Shikibo have begun to bring benefits to the company.

In the reorganization of the garment textile business, the company decided to "use self-developed yarns to produce fabrics, accessories and clothing for the terminal" in the field of casual wear.

General manager Kato C said that the yarn products independently developed include special yarns, "yaryx", which are mainly used for fabrics and knitted fabrics. After the launch of strategic products, sales volume has expanded rapidly.

Later, the company developed the yarn blended with the super long fiber cotton "Royal Sara" and viscose fiber from India, and formed the yardson series yarn.

At present, the sales revenue of this series of commodities has accounted for 30~40% of Shikibo yarn sales, and the company plans to increase this proportion to 50% in the next year.

R & D: the foundation of enterprises' career establishment

In June 2007, Itou Kio, a technician, was appointed managing director of Kurabo company and manager of textile department.

At the beginning of his term, Ito emphasized "strengthening the R & D capability of new yarn products", and integrating the technical departments of headquarters with the technical departments of 5 factories, and set up an organization named "new product development department".

At present, the agency has been working with Asahi Asahi, Sumitomo, and a textile company in New Zealand for product development. New products will be launched this year.

Nissin textile company's focus on revitalizing the textile business is to strengthen the production and development capabilities of the United States and factories. The factory is responsible for the dyeing and finishing business of the NIM group. It plans to introduce the most advanced dyeing and finishing equipment in the world in 3 stages.

At the same time, the company will adjust the existing textile business and strengthen the development of new products while eliminating part of the loss business.

The head of the company realized that "cotton yarn and synthetic fiber blended products are very important" and decided to strengthen cooperation with the company in product development.

The source of commodity development competitiveness of large textile enterprises lies in integrating the comprehensive strength of yarn, fabric and dyeing and finishing technology.

In recent years, textile enterprises attach great importance to the development of products after dyeing and finishing, especially functional materials.

However, in recent years, the road to differentiate by dyeing and finishing has come to an end. This has become the main driving force for Japanese textile enterprises to compete in developing new yarn products.

Some textile business leaders stressed that "the development of new yarn products helps to improve the competitiveness of Japanese apparel in the international market" and urged Japanese made textiles to reshape their past glory.

Quality assurance: the advantage of domestic production

Under the background of global economic integration, the OEM and outsourcing of textile and garment industry has become an irreversible trend.

However, an important difficulty faced by outsourcing is how to ensure product quality in all aspects of textile and clothing production.

Japanese cotton spinning enterprises believe that the quality and delivery time of yarns directly affect the production and operation activities in all aspects of the downstream, while Japanese textile enterprises have obvious advantages in quality management and delivery time management.

Japanese textile enterprises show great confidence in quality management and inventory management.

Misaki Sato textile company said, "we can maintain the right inventory and ensure stable supply under the premise of ensuring the production of regular products". The company claimed that "our company's advantage lies not only in its advanced production technology, but also in its strong production management capabilities". The first textile company believes that "the stability of product quality can be guaranteed" in the production of high-grade textile materials. "Kondo" can play the advantage of quality management and provide quality products for domestic customers in an accurate and timely manner.

At the same time, some textile enterprises also pay more attention to supply chain management with customers.

Long Tian textile company has set up a supply chain management group responsible for commodity planning and supply chain management with end users. Kbtsudsuki company is building a supply chain management system linking upstream and downstream enterprises.

Textile business: effective connection between production and sales

Under the background of strengthening domestic production in Japanese enterprises, the function of professional business has changed.

The so-called "professional business" refers to the textile trade company, which used to be responsible for raw material supply and textile sales, but it has played an increasingly important role as a link between production and marketing recently.

The "small batch, multi variety and short delivery time" of garment industry has become an irreversible trend. Therefore, textile enterprises are required to provide the yarn and noodle script src=> needed in time.