The Expansion Of Yi Mei's Underwear Brand

Brand strategy can not be accomplished in one battle, and a complete talent training system should be established.

Compared with the advertising bombing strategy of the footwear industry in China, there is a clear gap in the underwear industry.

The shoe and clothing industry makes full use of the universality and permeability of the mass media, carries out high-altitude advertising bombing by bidding and continuous delivery, and even invites celebrities to be spokesmen. Most of the enterprises have become famous overnight.

If advertising promotion is only the initial stage of brand building, then the construction of sales service network can be regarded as a continuation of the latter stage, which mainly includes two aspects: the choice of sales mode and the promotion of sales service.

At present, the form of underwear chain stores is becoming increasingly prominent, but this form is still in its infancy in China, and it is basically the promotion and optimization of the sales service network through the way of chain affiliate, mainly by manufacturers.

The advantage of underwear store is that it can help consumers buy products with different preferences and personalities of each consumer, and can also guide consumers to buy according to different underwear styles.

This form of sales can better satisfy consumers' one-time purchase for a lingerie brand, and at the same time, it has a huge advantage for the underwear brand that hopes to create its own brand image.

If underwear enterprises want to create a successful brand, the differentiation of product positioning is the inevitable choice, and the individuation of R & D design will be the most effective way.

But for the time being, both the design personnel in the early stage of the product and the sales personnel of the product terminals are not enough for the underwear enterprises. The fundamental way to solve this problem is to set up a complete talent training system from now on to meet the needs of the lingerie enterprises for the continuous development of talents.

Miss Wang, general manager of Shenzhen's "Yi Mei underwear", started from the late 80s of last century, the powerful large enterprises have become the forerunners of the underwear brand, and have made many useful explorations in the development of underwear brand, playing a leading role for more underwear enterprises to take the brand road.

The accelerated development of brand economy has laid a solid foundation for the establishment of independent brand.

Developing brand is strategy, not tactics. Brand is not just a good name, not just how much money it spends to advertise, but an integrated strategy and dynamic strategy.

As our business grows and expands, business becomes more complex, the scope of marketing is expanding, the image of the brand may be diluted, and the pattern of the brand will become more and more. Therefore, we need to manage, integrate and dynamically control the brand.

"Our enterprises must realize that the space for our survival and development has undergone tremendous changes. We have entered the globalization and informatization. People's living standards are improving, and the pursuit of material culture is also improving. Brand development is at a critical moment.

Brand is not only culture, brand is management, brand is science and technology, brand is credit, brand is image, brand is scale, brand is market, in the final analysis, brand is competitiveness.