Brand Promotion Or Speculation?

A car trainer company was named Lei Feng accompanied by trainers. Although this "Lei Feng" is not Lei Feng, but with the red five stars, the revolutionary revolutionary songs, the Lei Feng head holding red flag, even the company's website is also the slogan of the army. It can not help but sigh that the name of the celebrity is spoofed is not new, but the whole pack of heroic figures is the first time.

Yesterday, on a classified advertisement page of a newspaper, an advertisement about Lei Feng's accompanying training attracted the attention of Mr. Guo. The small bean curd in this newspaper was matched with the four yellow words "Lei Feng Lian Lian" and the Big Red Pentagram, and the slogan of "honesty and service" was reprinted on the side.

How can this company become a trademark by "celebrity"?

Mr. Guo is very dissatisfied.

Reporters randomly visited 30 Beijing residents at the newsstand. About 80% of them did not notice that "Lei Feng" was changed to "Lei Feng". 90% of them believed that the name was quite ambiguous, and it was purely speculation.

But they also believe that the name is "very attractive".

A Li surnamed citizen said he had worked on Lei Feng's accompanying training last year. "The students went to their names and thought that the coaches were all selfless devotion like Lei Feng."

Zhang, a child with a child, told reporters in a slightly angrily, "there used to be an advertisement called" Qu Yuan pig feed ". The child asked," Qu Yuan is a poet or a farmer. "Now the child should ask," is Lei Feng a companion or a soldier? "

And now it's Lei Feng's companion training. Maybe there will be a Lei Feng instant noodle and Lei Feng chicken legs in the future. "That's ridiculous."

In a random survey, the reporters found that most of the citizens had seen similar "celebrity" trademarks. Most of them mentioned were "Ben pull lamp" illuminator, "Wang Jia Wei" toilet, "Zhao Benshan" shirt, "Sha Baoliang" and so on. "Hype" and "gimmick" are the opinions of the city people on such trademarks.

Reporters then log on to the web page of the company, and before jumping to the main page, there was a loud revolutionary song. Then there were four words: the red five stars and the "Lei Feng accompany". The above sentence "Lei Feng is accompanying, a safe journey" is also dancing in front of the eyes.

The company's QQ and MSN registered on the Internet are known as "Lei Feng partner", which is already the two word of "Lei Feng".

It is understood that the company has launched the "Lei Feng partner" sign, has been established for five years, has published advertisements in a number of media.

A staff member of the company said that the reason why it was named "Lei Feng partner training" was because the company's leader was a soldier in the army, and more than 40 coaches of the company had served as a soldier. Even the company's website was called the slogan "1211234" from the troop queue. It said that it was purely aimed at upgrading the company's brand, and no one had ever raised an objection to the name. "And you have to notice that we are the peaks of the mountain, and there is absolutely no infringement."

It is understood that celebrities' names have been spoused by businessmen, and in 2006, there has been a boom in celebrity registration. Zhang Ziyi, soap, Zhao Wei, Jackie Chan and Beckham have all been snatch away.

According to the lawyer, it is very common for businesses and enterprises to make trademarks by homonyms of celebrities' names. According to the existing trademark law of China, the names of celebrities can be registered without affecting or infringing on the right of others' names. As long as they pass the Trademark Office's examination and registration, they can produce corresponding legal effect.

However, when the implication of the trademark to the public will bring adverse effects to the parties, and there is evidence that this behavior makes the social evaluation of the parties lower than before, the parties may sue the court for the infringement of the right of reputation.

At the same time, it is also very common to make marks in the name of celebrities abroad. In Russia, there are many commodities called "Putin". Putin himself also said that he was fully supported in the right business.

But for a late hero like Lei Feng, being arbitrarily named as a company or commodity name is still hard for many citizens to accept. "The brilliant figures in many primary school textbooks are alienated by merchants, who are ultimately the children being educated."

A child parent Zhang said.