Plastic Restriction Can Also Bring New Business Opportunities In Advertising.

In June 1st, the "plastic limit order" was also implemented on schedule.

Some small plastic enterprises that are too late for pformation may see "light dead".

But at the same time, this regulation will also bring business opportunities. At present, some companies are considering printing advertisements on plastic bags and giving them free use.

Can "pfer" the cost of plastic bags?

Before June 1st, the plastic bags used by citizens in shopping in supermarkets were all free.

But with the implementation of the "plastic limit order", the new environment-friendly plastic bags will replace the traditional plastic bags. Supermarkets will charge 0.2 yuan -0.4 yuan for each environmental protection plastic bag, which will undoubtedly be passed on to consumers.

Hu Yueyuan, director of the Provincial Committee of the Xiawei Committee, believes that the traditional consumption habits will make consumers feel "wronged" over spending.

In addition, because the price of new plastic bags is mostly "molecular money", change is not convenient.

Hu Yueyuan asked: can a supermarket offer free plastic bags to consumers in a reasonable way?

You can advertise on plastic bags.

Wang Lehuai, the head of a creative studio in Wuhan, believes that the consumption of plastic bags in Wuhan is as high as 600 million per year. If producers or dealers charge advertising fees through advertising on plastic bags, this part of the cost will offset the cost of plastic bags and have the appropriate surplus space.

Such manufacturers or dealers can be provided to supermarkets free of charge, supermarkets can also be free to consumers.

It is understood that this form has appeared in cities such as Shanghai, but it is still blank in the Wuhan market.

Negotiations or problems

The head of an advertising agency in Wuhan thinks that environmental friendly plastic bags need to find suitable advertisers.

At the same time, after finding suitable advertisers, how to make advertisers accepted and willing to publish is a difficult problem.

"Another problem is supermarket access."

Wang Lehuai believes that because supermarkets are rich in money and occupy the initiative position, manufacturers and distributors will be able to provide environmentally friendly plastic bags with advertisements to supermarkets. They may face an acceptance process of supermarkets. "Negotiation may not be easy."

Related news

The maximum penalty for illegal use of plastic bags is 20 thousand.

From June 1st, all the large department stores, supermarkets and markets in Wuhan must provide environmentally friendly plastic bags to consumers.

Yesterday, the Wuhan Price Bureau said that once a business violation, the maximum penalty is 20 thousand, the public can call 12358 to report.

From June 1st onwards, plastic bags will be sold separately as a commodity.

"Supermarkets can set their own prices, but the price must be clearly marked, and the selling price of an enterprise must not be lower than the cost price."

Jiang Ming, deputy director of the Inspection Bureau of Wuhan Price Bureau, said that for all kinds of irregularities, industrial and commercial, commodity prices and other departments will jointly fined below 5000 yuan.

In view of the problem of unfair price competition and price reduction between businesses, the administrative department for Industry and Commerce may impose a fine of not more than 10 thousand yuan depending on the circumstances.

Commodity retail establishments should purchase plastic shopping bags from plastic manufacturers, wholesalers or importers who are lawfully established, and establish purchase and sale accounts. Otherwise, they may face a fine of up to 20 thousand yuan.

In view of the biggest difficulty in the market, the Wuhan Price Bureau said that it would be ordered by the market management office to set up a franchise store, and the public can purchase environmental friendly plastic bags from the management office.