Han Style Clothing Needs Bright Personality

How did the Chinese garment enterprises, once brilliant but now facing the "bottleneck" constraints, rise again?

The day before yesterday, Jiang Hengjie, executive vice president of the China clothing association, asked the Han people to dress the Han Dynasty.

In 2007, the cashmere coat of Wuhan red dress Co., Ltd. was awarded the title of "China famous brand product".

But in communication, the company is still troubled by the fact that "customer loyalty is not enough and enterprises are hard to cater for".

Just like winter clothing was once the "fist" of Han style clothing.

But now, the Han style clothing is brilliant, and where to go is also confused.

Jiang Hengjie pointed out the crux of the matter: "Han style clothing has a clear positioning, but now it is getting more and more confused."

He analyzed that in the domestic clothing market, there were two "never coming."

It is impossible for a brand to catch up all ages. Once again, the era of clothing manufacturers "what I do and what you wear" is gone forever.

Today's clothing, especially the women's wear market, can't be too broad for a brand's age. "It can't be enough to cover a 25-35 year old age."

How does the Han style garment enterprises rise again?

Jiang Hengjie said, at present, the domestic clothing market is gradually subdividing, has individuality, and there are many small brands under some big brands, but even so, each brand will also have differences, the consumer group is also very distinct.

Therefore, clear positioning is the pformation factor that Han style clothing enterprises need to grasp.