Copyright Protection To Speed Up The Innovation Of Home Textile Capital

In recent years, Nantong, Jiangsu province has created a good market environment by increasing the copyright protection of textile design, and promoted the rapid development of local textile industry.

Today, the Zhihao printing market at the junction of Tongzhou and Haimen and the home textile market of the folding stone bridge have become the world's largest distributing center for home textile products, achieving an annual turnover of 50 billion yuan.

For home textile enterprises, whether a product can be recognized by the market, besides the quality of cloth, the key lies in the style and pattern.

In Nantong, Jiangsu, larger companies have their own design departments and designers, such as the famous golden sun bedroom products Co., Ltd., which has a team of 60 people.

However, many small and medium-sized home textile enterprises often buy their flower designs from the market because of their capital and scale constraints.

With the growing demand for flower pattern design of home textiles, this kind of creative enterprise based on flower pattern design is emerging. Modern Sky Culture Communication Co., Ltd. is one of them.

It is understood that Cui Haitao, President of the modern Celestis Inc, founded his own design studio when he was 21 years old.

Because local copyright protection is large, piracy or plagiarism is rare, and has a good market environment, his works can achieve better returns in the local home textile market.

As the volume of business increased year by year, Cui Haitao set up his own company in 2006, specializing in flower pattern design of home textiles.

At present, the company has 20 designers, with an annual turnover of about 2000000 yuan, and flower type trading volume of 400 or more, which belongs to a typical growth enterprise.

According to Cui Haitao, the modern Celestis Inc implements the order system, and insists on long term customers, and gradually realizes the pformation of enterprises through close to high-end customers.

In the process of product development, they pay attention to combine the positioning of image design with the positioning of products, and design and develop flower patterns according to the market reaction and the needs of customers.

Because many customers are now asking the company to provide boutique patterns, this poses a challenge to the quality of designers.

Therefore, the company attaches great importance to the training and learning of designers. In order to get market information, companies usually organize designers to attend exhibitions and visit exclusive stores.

In Nantong, copyright protection not only flourished the home textile market, but also created broad space for the survival and development of the design companies.

It is understood that in Nantong's two home textile market, professional designers have reached nearly 1000 people, showing a growing trend.

How can these design enterprises build their own brands in the increasingly fierce market competition and seek further development?

In this regard, insiders pointed out that these creative enterprises should make full use of the favorable weapon of copyright. On the one hand, many enterprises should change the way that many enterprises buy the right to use their works in order production, and only sign the license agreement with the customers, so as to protect their copyright. On the other hand, they should intensify their efforts to crack down on piracy and infringement, avoid the huge losses caused by piracy and piracy, and protect their interests through legal means.