Disaster Relief: Rather Than Giving, It Is Better To Harvest.

Disaster makes everyone feel that they seem to live in a different world.

In the face of such a disaster, anyone feels the need to do something.

China has won the respect of the world because of the humanitarian relief, courage and perseverance shown in this disaster relief.

The good intentions of the whole society inspire people's performance.

But in the disaster relief activities, there are also some flavors.

First of all, the mentality of subsidized enterprises and patrons is "mixed with sand".

Looking closely at it, we can find that some enterprises do not seem to be really victims of the disaster.

I use the word "like" two words, after all, sincerity is not sincere, can not be confirmed.

Some enterprises have been doing some disaster relief work and are busy spreading around, displaying their selfless love with smart business planning.

Some enterprises are busy sending their backlog products to the disaster area, expressing their own attitude and ingeniously handling the inventory.

Secondly, some of the media's donation list has given psychological pressure to many enterprises, and donating more or less.

These lists are updated every day, changing every minute and every minute, stimulating the attention of donors.

It becomes the focus of attention that who many, who are few, who is who and who.

It is not known that if the donors are treated differently with "more money and less money", the result will only hurt more donors' love.

If these lists are to adulterate the media's selfishness, then the media as a "social utility" will become a snobbish tool for "forced donations".

The Internet users who are forced to donate are of great responsibility.

In the face of great calamity, it is hard for everyone to maintain a common mind. There is nothing to be blamed for it. But for some ordinary people, it is terrible "most tyranny".

Through the Internet, the Chinese people have made a moral mold for themselves. The criticism of Wang Shi's "donation gate" and the praise of Wang Lao Ji are overwhelming.

However, this process also highlights the tendency of Chinese people to excessively raise their moral standards.

It is not bad for some to be selfless saints, but we cannot set the moral standards of saints as the bottom line that everyone must obey.

Such a result often leads to worse hypocrisy and repression rather than better guidance.

We need to clarify several important differences. First, social responsibility is not charity.

In earthquake disasters, we see many enterprises donate, that is their social responsibility.

The corresponding social responsibility of enterprises is the bottom line for an enterprise to survive.

But we must distinguish this kind of social responsibility from charity.

The donation subjects used by overseas entrepreneurs are obviously different from those in the mainland. When they announce the amount of donation, they should be defined in the name of the foundation (the charity foundation established by entrepreneurs, assets separated from entrepreneurs' personal assets), in the name of individuals or in the name of enterprises.

If it is the first two, it belongs to charity.

Most mainland companies are announcing a company's donation. It is understood that some of them have been consolidated by a company's contributions and corporate donations.

Aside from employees' donations, the company's donation is a social responsibility. It means that a good social image can be considered for repayment. However, this article does not advocate that they value the rewards too much. Charity is a requirement of self morality and can not consider the return of interests, otherwise it is hypocrisy.

(by the way, the best way for Wang Shi to calm down the netizen's turbulent emotions is not to donate as the name of the Vanke of the public company, but to donate in the name of the individual.)

Second, sincere relief can not be speculation.

For those enterprises that are mainly for the sake of fame and advertising, we need to ask: in a market economy, enterprises are interest organizations. But in the face of such catastrophe, can market principles be abandoned for a while?

Third, donation should not be robbery. It should not be hatred for the rich, but gratitude.

Disaster relief donations should be voluntary.

No matter how small or small the enterprise is, no matter how much money or money the individual has, what we need is a sincere heart and a little love.

For each of our donors, the material assistance we provide to the people in the disaster area is measurable, but the strong spirit of the disaster stricken people is incalculable to us.

Our donation to the earthquake stricken area is more rewarding than giving.