The First CHIC Opens The Door Of Fashion Fashion

Perhaps no one ever thought that a fashion exhibition in 1993 opened a new page for China's garment industry.

In 1993, with the approval of the Ministry of textile industry and the Ministry of foreign trade and economic cooperation, the China apparel research and design center, the China International Trade Center, the China International Trade Promotion Association and the China National Textiles Import and Export Corp jointly organized the first China International Clothing and clothing Expo.

Unprecedented scale

Wang Hanbin, vice chairman of the Standing Committee of the National People's Congress, attended the opening ceremony of the first China International Clothing and Accessories Fair (CHIC) on May 14, 1993 - 19 at the China International Trade Center, Beijing, and cut the ribbon for the Expo.

The scale of the exhibition exceeds the scale of previous exhibitions in the garment industry, with an exhibition area of 11000 square meters.

The Expo has gathered more than 300 enterprises in 23 provinces and cities nationwide, as well as more than 200 enterprises in France, Italy, Britain, the United States, Germany, Japan, Korea, Austria and other countries and Hong Kong and Taiwan regions.

Only the 14 participating companies organized by the French women's wear association signed the contract amount during this Expo, which is 6 times that of the French women's wear Association's total exports to China in 1992.

After the Expo, the French women's wear Association set up the target of occupying 5% share of China's high-end women's clothing market.

Zero distance to fashion

During the first China International Clothing and fashion fair, national leader Jiang Zemin met with the world fashion master Valentino, Ferre, Pierre Cardin and the general representative of the French ladies' wear Association, Rudinow, the president of the Hongkong Textile Federation, Chen Ruiqiu, and the Secretary General of Taipei textile and Trade Association in Beijing Zhongnanhai.

Valentino, Ferre and Pierre Cardin were invited to hold a special fashion show at the fair. Pierre Cardin personally designed 50 sets of costumes for the special performance of the Expo.

The great fashion art show "century wind" held at the prayer hall of the Tiantan, let the Chinese people get into fashion for the first time.

At the party, Chinese famous fashion designers and world masters such as Valentino, Ferre and Pierre Cardin jointly provided design works. They were displayed by 10 international models in Italy and France and 200 excellent models selected from 26 provinces and cities nationwide.

The whole process of the party was broadcast to the world by CCTV and CNN overseas TV station in the US.

The first China International Clothing and Accessories Fair also provided a stage for Chinese fashion designers to realize their dreams.

The first "brother Cup" China International Youth costume designer competition opened during the Expo. 200 athletes from 6 countries and regions won applause with their wisdom and hands. The works of Wu Haiyan, a teacher of Academy of Fine Arts in Zhejiang, China, won the Gold Award for the "golden age", from which designers went to the stage.

Meanwhile, the first fashion trend was released, which added a bright color to the Expo.

In order to make the expositions more abundant and practical, relevant supporting activities were also added during the first China International Clothing and accessories fair.

It includes the "Tianshan Cup" clothing theory seminar sponsored by Xinjiang Tianshan Cashmere Products Co., Ltd., and the "Li Cup" news award sponsored by the French Rick system company. The more than 580 manuscripts of 96 news units at home and abroad are selected.

The success of the first China International Clothing and Accessories Fair was supported by the following institutions and enterprises: the Hongkong TDC, the international wool Bureau, the French women's wear Association and the French men's wear Association; the sponsors: Hubei Meyer dress Co., Ltd., China International Airlines, Swiss airlines, Finland airlines, Japan brothers Co., Ltd., China Hotel, France Rick, Xinjiang Tianshan Wool Textile Co., Ltd., Hongkong Elite International Exhibition Co., Ltd., China International Travel Service, FUN, Finland Beijing Hubei Fashion Co., Guangzhou Guangzhou Co., Ltd., Guangdong Chaoxiu group Limited by Share Ltd.