CHIC: China'S Strength And Elegance Highlight The Global Dance Brand Garden.

Men's wear

As an important part of CHIC's attention for many years, the debut of men's wear exhibition hall after the E1 Pavilion of the China International Exhibition Center (New Museum) has brought 51 brands from 36 enterprises to jointly create a long and magnificent atmosphere of "CHIC men's hall 1 hall".

Besides enlarging the area over the past, the concept of "moving line" in shopping malls was introduced in the design of the passageway, highlighting the status of "side hall" and making the layout of the exhibition more uniform.

The theme of this CHIC men's wear exhibition is "classic series", exhibiting strong brand strength and developing towards the mainstream trend of representing the market brand.

First of all, many of the Big Mac enterprises that have been exhibiting for many years have continued to take CHIC2008, such as Kaiser, Bosideng and seven wolves, to come to CHIC, the best platform to highlight the industry status, and continue to make a magnificent appearance at the big booth.

In particular, "Shan Shan" and "Ruyi" two big groups will lead the "brand group" respectively, and the large scale of the above 1000 square meters will be displayed on the stage. The appearance of the two big legions will give more attention to the atmosphere and heroic spirit of the men's clothing area.

In addition, there are many high-end brands in the first-line shopping malls, such as "Ma Shilong", "BABEI" and "crocodile".

Beijing's "Shun Mei" carried its ROMA (Rome) together into the CHIC2008 men's wear area to display the charm of the tailor made men's wear.

"Leisure" has become the mainstream trend of men's wear market. CHIC exhibition has always been the weathervane of Chinese clothing. This year, of course, no exception. Men's wear exhibition area will show a trend of "formal dress, pformation, business and leisure". For example, "YOUNGOR" and "groom" and other old men's strong teams will introduce casual fashion men's clothing.

As the extension of men's wear exhibition area, there will be 10 enterprises stationed in the "E1+" pavilion.

It includes commercial leisure brands such as "mallet", "Sun Chi Ni" and "old K". It will also include many fashion and leisure brands, such as Hanlong ware, who is determined to promote Chinese culture and art, and the "Disney" sports brand represented by XTEP.

In addition, the men's wear exhibition area has broken through the previous regional concentration. The 51 brands of the 36 exhibitors are from Zhejiang, Beijing, Jiangsu, Shandong, Guangdong, Fujian and other 11 regions, such as the "Belgium" from Zhejiang Hangzhou, the "Yi Wen" from Beijing, the "red bean" from Jiangsu, the "Jijia" from the "Jiangsu", and the "Star" from the "convergence", which will witness the brilliant achievements of men's clothing enterprises in all parts of China.

Leisure clothes

The strong market demand has spawned the rapid rise and maturity of China's casual wear brands. At this exhibition, the top players in the market will gather on the CHIC stage to stage an exciting repertoire of Chinese casual wear brands.

This year, the leisure wear exhibition area has been divided into six categories: business leisure, golf, fashion leisure, cowboy, fashion sports and youth leisure.

This not only provides a more targeted display for exhibitors, but also a grand performance of Chinese casual wear brands.

In recent years, casual dress has become a popular trend in the international apparel market. As a new concept of "business casual wear", this concept has emerged.

CHIC has always been a barometer of the clothing market, and this year is no exception. With the entry of brands such as "featured dragon", "Sai Dan" and "sage", the trend of "business casual" will become more prominent, and the introduction of "business leisure area" will also make the trend of "leisure and leisure" more vividly illustrated by CHIC.

New golf and leisure areas continue to feature less and more refined last year.

Whether it is known as the "Little Penguin" trademark, the world's first brand name "MUNSINGWEAR (Wan Xingwei)" of golf special clothes, or the combination of French romantic flavor and Japanese style refined and elegant "Le CoQ sportif (big cock)", or from South Korea's "music comparison Finnish" and FNCKOLON group's "Golden Bear" and other brands, all have brought the brand idea of leading fashion and beautifying life, bringing fresh experience to CHIC2008.

This year, fashion and leisure brands continue to be the focus of attention.

The CABBEEN (CABBEEN) brand, known for its worldwide reputation as one of the most stylish brand designers, will lead many fashion casual wear brands to the international consumer market.

At present, many domestic fashion casual wear brands have strong international competitiveness, and in the future, they will be able to continue to strengthen and continue to move towards the world.

Brands such as "Ka Rui Shi", "Q&X" and "Italian poetry" will shine brilliantly through the big platform of CHIC, and drive a group of brands to mature.

The cowboy area is the most powerful brand strength in the past four or five years. A number of famous brands from home and abroad have appeared in CHIC.

Whether it was "Lee Cooper", which was founded in London in 1908, or the Spanish national treasure brand "Lois" with the first European cowboy title, or the market strong brand such as the "big train" of Japanese street apparel brand represented by Taiwanese businessmen, it will debut all the way, bringing the wild charm of the international cowboy.

In the fashionable sports area, many fashionable sports brands will sprint the 2008 Olympic Games through the CHIC stage.

"Hongxing Erke" and "pcendence" and other brands are sporting equipment that fully displays their personal passion with large booths.

In the youth leisure area, consumers such as "YISHION", "Yi Di Fei", "Gao Bang" and "Ayilian" have entered the CHIC, and continue to interpret "youth fashion".

In 2008, the overseas exhibition group will be displayed at the China International Exhibition Center (W1) and the W2 Pavilion, and the exhibition area will further expand.

There will be 265 exhibitors from 17 countries and regions, including Italy, France, Japan, South Korea, Hongkong and China, and will play a full role in CHIC's international exchange. The overseas Legion will continue to take an active part in further demonstrating the demeanor of CHIC's world famous fashion show in Taiwan.

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