Knitting Foreign Trade Enterprises: Turning To Build Domestic Channels
According to the Fujian Textile Industry Association, since 2007, the average export price of knitted garments in Fujian has increased by 16.76%, while the number of woven garments has increased by 6.33%. However, export profits have been continuously compressed, and low-end clothing exports have even lost money.
To avoid falling profits, many textile and garment industries have accelerated the pace of domestic expansion this year.
It is understood that the Fujian PEAK group has more than 4000 mature stores in various parts of the country, and Wu Guoxian said that the company is now further consolidating these sales outlets and helping them continue to grow bigger and stronger.
In Xiamen, a garment production company that only used to export in the past is now planning to open stores in Beijing and Shanghai.
However, according to the company, due to the high rental cost of the shops, large-scale domestic sales network is hard to achieve in the short term. "At the moment, we are also considering setting up online franchised stores".
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