N&Q Opened Fire With The Beijing Fashion Shop.

N&Q, a well-known domestic fashion retailer, has not yet been officially opened in Beijing, but has already cooled its opponents.

Yesterday, the reporter learned from reliable sources that in the three corners of the golden belt, which is located in the northwest corner of CBD District in Beijing, and facing the outside business circle and the first embassy area, the SOHO N&Q will leave the first fashion life Museum in Beijing.

Tang Yuanzhang, who is the head of brand center in Guangzhou operation division, confirmed the information of the new store, but he declined to give more details.

According to people familiar with the matter, when SOHO was introduced to N&Q, the condition for N&Q to leave the street was shop, and the area must be large, aiming directly at the B shopping mall in SOHO district.

In order to introduce this target customer, Chao Wai SOHO did a lot of preparatory work, and finally decided to meet the local fashion retailer at a place not far from ZARA Beijing store.

Yesterday, reporters saw the outside of SOHO-B building, 6 outside the main street, Chaoyang District. The N&Q life hall includes four facades of the shopping mall 0133-0136, with an area of about 400 square meters. At present, the shop decoration has basically been completed, and some commodities have also been put on shelves. After carefully examining the trade marks, they are all N&Q's own brands -- NUOQI and N&Q.

The shop is bright and wide. Although it is time for work, many people stop to look closely.

A clothing industry insider told reporters that N&Q has more than 150 outlets in all parts of the country and is in the leading position in the domestic fashion retailing industry, while N&Q's entry to Beijing will bring many influence to Beijing menswear store.

He believes that N&Q's jeans and casual pants are around 120-300 yuan in the retail price around the country, basically below 200 yuan, while the similar products of many boutiques in Beijing are 250-600 yuan or even high, and they are not competitive in price.

"In fact, the price of N&Q in Beijing will not be more expensive than other provinces."

N&Q headquarters also confirmed that this has opened more than 150 Direct stores in the whole country, and will open 3600 brands of fashion life hall in the future. The price in Beijing will maintain its national market competitiveness, and its fast logistics mode will also be copied to Beijing.

"N&Q model has many successful precedents in the world, such as ZARA in Spain and H&M in Sweden."

People in the industry lamented that the clothing brand, known for its plagiarism and fast logistics mode, will have a considerable impact on the high-end fashion market in the domestic market.

According to N&Q's survey and its own data statistics, N&Q can make customers visit 12 times in a year, and many in Beijing and even in China because they have a big coincidence with their "consumer groups" will take the lead.

It is worth mentioning that some famous brand clothing stores in the SOHO area are currently being renovated. When a reporter asked whether the entry of N&Q will form fierce competition, they said they had learned that N&Q would enter the Beijing market, but there was no reply.

In addition, unlike many of the main franchisees in the Beijing market, N&Q entered the mainland market and eventually chose a direct mode.

Reporters in the process of visits, many brand clothing shop responsible person agent can save the brand to open up the market a lot of energy, compared to the direct investment needs to put a lot of energy, N&Q does not choose agents, indicating that they are very confident in their strength.