N&Q Runs Side By Side With NUOQI, And The Startup Of Dual Brand SPA Mode.

Pattern breakthroughs have always been the dream of China's garment industry. They are also the focus of Chinese clothing enterprises and entrepreneurs.

With the introduction of some famous foreign clothing brands such as ZARA and H&M, they not only bring advanced management concepts, but also bring forth an innovative fashion retail mode -- SPA mode.

In the past, he was the first to see the unknown model of reform.

Today, we have become a leader in the field of apparel retailing in China.

What is SPA?

The literal plation of SPA is "private brand clothing professional retailer".

It is an integrated way from commodity planning, design, production, and retail to the head office.

In today's men's wear market, most enterprises take the form of traditional franchise.

The lengthy channel mode makes the price of the product relatively high when it reaches the terminal; besides, the other links are relatively independent and lack effective communication of information, so that customer related information can not be well integrated.

Compared with the disadvantages of traditional men's wear mode, the first PFM marketing strategy of the fashion retailing industry (Parity parity, Fashion popularity and Multiple diversity) is the first choice. The unique SPA business mode can not only use flat channel mode to adopt parity, but also control the retail terminal to control consumer demand.

Professor Kubomura Takawoo, a famous circulation theorist in Japan, once said, "if a retailer does not develop its own brand, it can not be regarded as a real chain operation."

Private brand goods come into China with foreign capital.

First, it appeared in the Holland million dollar store in Beijing.

With the growing strength of the company, in the past 08 years, the company is expected to launch the two major brands of N&Q and NUOQI.

As the two major private brands of the strategic layout, the N&Q is mainly aimed at casual men's clothing while NUOQI is facing the dress market.

Through the perfect combination of private brand and corporate brand, we will further enhance brand awareness and create a strong core value of brand in the future.

N&Q and NUOQI serve as the two private brands of the park. First, it helps to reduce the intermediate links from production to sales, greatly saves channel costs, and can bring more delivered value to customers, and has strong brand competitiveness under the same quality.

Two, help to build competition differences.

A company with its own brand can not only avoid the risk of supplier's credibility, but also create its own brand image and form a personality that is separated from its competitors.

Three, to consolidate the brand assets of the company.

Because of the direct use of the direct channel model, reducing the value-added of the intermediate link, it will bring more benefits to the customers.

In addition, most of the shops in headquarters use direct headquarters mode to facilitate immediate collection and feedback of customer information.

Today is the era of consumer leadership. Better service to consumers is the long way to consolidate the brand.

No matter the world's ZARA, H&M or China's odd, although they have adopted different marketing methods, they all share a common feature: they all adopt the unique SPA mode.

Today, ZARA and H&M are already world-famous retailers, and north is developing at an amazing speed. They are proving that SPA is the king of the future channel with their own strength.