Dress Chain: Shine Your Eyes And Stay Away From Franchise Trap.

In recent years, the franchise chain has been surging in the garment industry.

Many people even gave up their original job and joined such a fashion brand as a small boss.

But the vast majority of the boss's bench did not sit on the heat, "dust to dust, earth return to earth", once again returned to the nine to five families, re continuation of the former life.

Why?

It is not that the clothing business can not be done. The key is that these novice do not understand the rules of the game, do not understand the hardships behind the small business, and think that the shops are open, the goods are being put in, the two little sisters are being looked at, and they are waiting for the money.

In fact, things are far from being so simple.

From the beginning of this issue, we will discuss how to engage in franchising in this area, hoping to play a guiding role in those who want to join the clothing brand.

After graduating from University, he went to work in a certain company. After several years of hard work, he did not save a few money.

She usually finds that many Street store businesses are flourishing, and the shopkeeper's face looks moist. She suddenly has some sense of loss: she has graduated from University, has knowledge and brains, and if she does business, she is much stronger than those who do not seem to have any culture in her shop. Why do she have to be tied up, tied up, and not earn money?

With this idea, she began to search for information by "Baidu" and "Google".

In the past half a month, she has been aiming at a girl underwear company who is not long ago and is recruiting a franchisee.

To the company, its dazzling products make her feel good.

After exchanging with the manager of the investment department, many of the company's support policies have encouraged her, and there is not much money to invest.

After returning home, struggling for a week in hesitation and excitement, she finally decided to do what she could do in life.

She managed to scrape together 100 thousand yuan, quit her job and set up a girl's underwear store.

With the subsequent operation, she gradually discovered that the company was basically a leather bag company: without its own design and production power, all the products were taken from other companies after they were changed, and the products were made in a rough and expensive manner.

Because of these problems, she made many phone calls and talked to her personally, but the problem was never solved.

Furious, she went to the company to make a lot of noise, demanding the termination of the contract and refund of the cost, but the company had the security escort her out.

Less than a year later, she was so exhausted that she finally had to turn the store out.

At present, many so-called franchise projects are actually money - seeking and deceptive behavior. If you have no experience, you will get into a trap if you have a lump of blood.

To polish your eyes and stay away from affiliate traps is a vital first step to success.

Next, we will introduce the franchise traps and preventive measures that may be encountered in the process.

Trap 1: low threshold items

The jewelry brand "ah Ya" appeared in the mainland, and the franchisees flocked to the market.

Followed by the brand "ah ah", "ah ah ah" and other jewelry shops as if overnight filled the streets, but soon, a lot of jewelry stores have closed again.

Products with poor uniqueness and only a small amount of money can be operated. Because the threshold is too low, you can do it, others can do it, and soon these products will be in the market.

In this way, even those brands that are the first to enter the market are hard to establish.

Therefore, even if you hand in such a kind of affiliate cost, it is hard to enjoy the benefits brought by its brand awareness.

Prevention strategy: when you talk about consulting, the other side is very hot; you say what conditions you need, he says no franchise fees, other expenses are not much; you say lack of experience, worry about not doing well, he said that custody is no problem? This kind of project must be far away.

Trap 2: technology far from mature projects

Once upon a time, the market of thermal underwear was surging, and merchants were selling concepts and fighting hype without substantive technological upgrading.

In the past 35 years, the industry has been haste and haste.

Prevention strategy: to join a project, we must analyze its market prospects and technical essence.

Those projects, which are artificially hyped up, have virtually no technical content and lack of substantive functions, and are not allowed to enter.

Trap 3: new companies and new projects

Some people saw some businesses and projects making money, quickly speculating on some money, pulling up a group of people and setting up a new company, shaking up the banner of attracting investment and shouting everywhere.

In the above case, Xiao Gao was deceived by such companies.

Such companies usually have two kinds, one is to start from the beginning to be a fake to join the real money swindle, and a group of franchise fees will evaporate, and then change the name of a company to repeat the old trick.

Its usual practice is to rent a writing room in the better section of the provincial and municipal level, to spend some money on the property, and to decorate it with a bit of money. Some of the area is used for product display, and some goods are put there for the purpose of "inspection" by the intention of the franchisee. Part of the area is in the office area, and a few people are hired to make calls to show their busyness.

If you call for advice, he will analyze how your company is and how the project will be with you. When you hang up the phone, tell you that there are too many fraudsters in the year. For prudence, you'd better visit the company in person.

You run to the company.