Preliminary Preparations For Joining The Clothing Brand

Start a business, open a shop, be a boss!

This has always been the dream of many people, especially for those who are tired of 9 to 5 office workers, and are eager to have a career of their own.

The clothing industry has always been the first choice for people to start businesses with the characteristics of low threshold and good operation.

But at present, there are many brands of clothing on the market. Many franchisees do not understand the operation of the market and brand, and the phenomenon of investment blindness and premature death is common.

"A lot of websites" invited Zou Yulai, a senior consultant in the clothing industry to talk about what preparations the entrepreneurs need to make before deciding to enter the field of clothing joining.

Zou Yu: clothing retailing is a very easy entry industry. He does not involve high technology, but it is a very trivial industry. There are many links.

There is a joke in the clothing circle: whoever you hate will make clothes.

Although it is a joke, it reflects the current situation of the clothing retailing industry.

Although the clothing retailing industry is very worried, if you work hard, you will soon be able to get started.

Most people choose to do business. First, they choose to make clothes and open a clothing store.

Looking at a clothing store on the surface is very simple, but there are many, many things in it.

Now let's talk about what knowledge we should have before deciding to enter the garment industry.

First of all, if you are going to open a clothing brand franchise, you must have sufficient funds to support it.

Secondly, we must fully understand the industry, which is also the most important.

For example, do you need to know how the channel of clothing retailing is divided?

What is the difference between a brand shop and an ordinary clothing store?

Different channels have different requirements for people.

An ordinary clothing store, do a good job of decoration, find the source of goods can open shop, also can make money.

But this kind of business is very hard and needs to be cleaned every day. There is no support and guidance from outside, and no brand name is enough to support it.

Although it is not necessary to worry about the supply and decoration of the brand, it is necessary for the franchisee to have a good understanding of the professional knowledge of the garment industry.

For example: sales skills, shop management, shop display, clothing knowledge and so on.

However, the current situation is that franchisees do not know much about their own products, they are all basic knowledge, and do not know much about products, including fabrics, and so on.

Some even do not know much about consumers, so it can be seen that such franchisees can not be successful.

If you retrogress for 5 or 10 years, even if you are not professional, you may have a chance to earn money if you work hard, but now you can't do it.

The franchisees now have many mature and experienced ones.

If you compete with him in the same market, you need professional knowledge.

Third, we should thoroughly investigate the brand before choosing it.

Franchisees should bear in mind that business is their own and do not rely on others.

Generally speaking, the most preferential treatment is in the advertisements of merchants, and they are all beneficial to the enterprise, but they can not write the things that can not be done.

Only when franchisees negotiate with enterprises will they involve essential content. Only then can franchisees find out whether the brand is suitable for themselves.

However, if the franchisee is inexperienced and fails to start negotiations, he will only take a glance at the publicity materials of the enterprises, and hastily make a decision and sign a contract.

In this way, when entering the operation stage, many problems are exposed, which is why many join the chamber of Commerce fail.

They did not conduct in-depth research on brands when choosing brands.