Consumer Confusion: How Many Times Do Merchants Have "Zhongqing"?

Chen, a teacher who teaches in a university, told reporters yesterday that not long ago, a shopping mall did "zhongzhongqing" and bought many clothes excitedly. Only a week ago, the mall came to a "climax" of "Zhongqing".

This thought that the activity reached the "climax", the commodity discount was the most powerful, so she bought many clothes, but she saw the "Zhongqing Qing" in the last few days, and the discount was more than the "climax".

Mr. Chen could not help asking: how many times did the mall last?

Is the price of "Zheng Qing Qing" the cheapest?

Merchants use the "full reduction" promotion means, that is, a full amount of consumption can reduce the price concessions, so that many consumers shopping in a passive, reasonable?

"Full reduction" may not enjoy the "minimum"

Recently, the reporter came to a large shopping mall at the east gate, and found that the day was the last day of the store's "Zhongqing Zheng Dian Qing". The merchants claimed that they were celebrating three days in the store.

According to the sales promotion advertisement, a set of "blue zone" popular merchandise cash consumption of 500 yuan can be deduct 220 yuan discount. If the merchant's designated bank card has special discount, the lowest discount can be "low to 56% off".

Although the activities of "Zheng Qing Qing" have come to an end, consumers who come to buy are still in an endless stream, mostly young women.

Can consumers really enjoy the lowest discount rate of 56% off?

A consumer said she bought a small bear with a friend. She bought a pair of jeans and got a pair of socks. The 2029 yuan was reduced to 1309 yuan.

The reporter helped her to find out that in fact, she only enjoyed 35.5% off of the discount.

Of course, not every consumer can enjoy the extra discount of credit card, because merchants set up only 2000 or more credit cards to get extra relief.

In fact, the seemingly attractive "full reduction" is not necessarily better than before the celebration.

A consumer who attended the "Zheng Dian Qing" said that she had only wanted to buy a pair of sandals priced at 498 yuan. The discount of the shoes was 32% off before the celebration, while the shop Festival cost 500 yuan to enjoy the price reduction. For this reason, she also bought an extra 200 yuan of clothing, and the discount she actually enjoyed was 30.6% off after returning home.

Rational treatment of "full reduction" promotion

Recently, the promotion of various businesses in our city has become more and more popular.

Most businesses use "full reduction" when promoting sales, and there are also direct discounts, shopping gifts, points and so on.

Regarding this, Zhang Huiling, director of the 12315 center of the city commerce and Industry Bureau, said that "store celebrates" is the sales promotion means of the retailers at present, and the steps and intensity of the celebration are decided by the merchants.

With the intensification of competition in the retail industry, various forms of promotion have become a normal business. However, no matter what form of promotion, businesses must ensure that they do not lose money and make profits.

Therefore, consumers must recognize the essence of promotion and treat them with a common heart.

For "full scale" sales promotion, she believes that unlike "full delivery" (that is, shopping for a certain amount of coupons) is compulsory consumption, "full reduction" should be understood as a preferential means. Consumption should be based on the individual's economic ability and actual needs, so as to avoid reaching the threshold of price reduction rather than rational shopping.

In addition, an economics researcher said that because of the characteristics of the commodity price tag, most pactions can not coincide with the "full reduction" limit, which makes consumers in fact unable to enjoy the highest discount set by businesses.

He suggested that when promoting sales, it is best to choose the goods that are clearly cut, so that not only can we get a clear discount, but also avoid being more rational rather than rational.