Wangfujing: A Commercial Leader Who Has Benefited Significantly From The Olympic Games

Judging from the performance of Wangfujing is stronger than the general trend, macroeconomic changes and inflation have not had any adverse effects on them.

What is more noteworthy is that with the approaching of the Olympic Games, Wangfujing, which has obviously benefited from the Olympic Games, has begun a new round of rebound with the market.

The Wangfujing is the most Olympic concept company in the commercial sector. The company has the business management right of the 11 Olympic venues. This will not only bring substantial benefits to the company, but also a good international publicity to enhance the brand awareness of the company.

Guo Jin securities (love shares, quotes, information) believes that four stores in Beijing are driven by the Olympic Games, and their sales will also increase by 30%.

With the Olympic Games approaching, the company's share price will gain a new driving force.

Many people in the industry believe that the department store industry is still in the golden age of development. The main driving factors of the industry and the trend of consumption upgrading brought about by the growth of disposable income of residents have not changed, and the current inflation environment has further improved the profitability of the department store industry.

At the same time, the market concentration of the department stores is still low, which provides a good opportunity for the leading enterprises to expand. The GF Securities think that they already have chain operation and management, and the department stores with brand negotiation skills will win the industry eventually.

The key management measures of Wangfujing in 2008 include the realization of the same city acquisition in Beijing, the continued strengthening of strategic alliances with brand suppliers, and the promotion of Olympic merchandise sales.

Therefore, in the view of GF Securities, the company will eventually achieve the goal of China's first department store through the above management initiatives.

The main driving force for Wangfujing's growth in the future will come from the existing stores, and there will be a number of growth shops entering the performance release period. At the same time, the improvement of the company's operational efficiency, such as the increase in inventory turnover, will enhance the company's profitability.

Last year, the relationship between major shareholders and equity relations changed from North control group to Wangfujing. The company has entered a new historical development period, and promoted the management level and performance growth of the company.