N&Q Beijing Shop Is About To Start.

N&Q, the leading fashion retailer in China, entered the Beijing market. President Ding Hui talked about goals:

In July 1st, N&Q, a leader in fashion retailing in recent years, officially landed in Beijing's SOHO.

In the second half of the year, he will also open more than 100 new stores in more than 10 provinces and cities, including Shanghai, Jiangsu, Zhejiang and Hunan.

In an exclusive interview, Mr. Ding Hui, President of Norge, said: "we will continue to open stores in Beijing. We hope that in the next few years, we will have 5-8 stores in Beijing, and then take Beijing as the center and Southern China as the base to open the North China market, including the three northeastern provinces, Shandong, Hebei and Tianjin.

Next, we will open stores in the southwest and East China to make layout for the future.

"No matter from the loyalty of the brand or the profit or scale of the store, NOGE will be the first in Beijing in the shortest time, the first in China in the long run, and it is expected that it will take eight years to maintain and maintain China in the first place, that is, 2016. At that time, NOGE was a super chain enterprise with 3200 fashionable living centers and 100 thousand jobs."

Profit in Beijing branch

According to press reports, as a leading free brand clothing retailer, its products are located in casual clothing brands which are suitable for the public, low price and good quality. It has nearly 10 years of history.

At present, there are more than 150 direct outlets, covering more than 100 cities in Fujian, Beijing, Shanghai, Guangdong, Jiangxi, Zhejiang, Jiangsu, Hunan and Anhui. It is vividly remembered that it has created a record of opening 35 new stores in a single day.

In 1997, when Jinjiang's first store, flagship store, appeared in front of the world, the retail environment was not so open now.

Ding Hui, who has been growing up with NOGE, described the situation to reporters. "At that time, China's clothing retail industry was not fully open until the Chinese government opened up the retail industry in 2004."

Compared with other large retailers, the development of the company before 2004 seems slow.

It was less than 10 before 2004, and has increased by 100% since then.

Ding Hui told reporters that "China's rapid economic development, there are many opportunities, there are many reasons for failure, so in the past few years, the development of conservative in the past, can be said to be very cautious.

We just want to pass the trial business, control the quality of the products, control the image of the store, control the brand's positioning well, and control the service well.

We have opened more than 150 stores in all parts of the country, and no one has lost money. We have to do this in the Beijing market. "

Compete for domestic leisure fashion market

Fashion retailers such as ZARA, H&M, C&A and GAP have entered China in the past two years.

These foreign parity fashion brands, not only in Shanghai, Beijing stores sales, but also announced their plans to expand the Chinese market, China's domestic leisure clothing market is playing a big store strategy sales channel competition.

In fact, from 2007, the focus of brand competition at home and abroad has been reflected in the channel competition.

When the new store opened in Fujian, Jiangxi, Hunan and other places, there was a lot of crazy consumers queuing up.

However, facing the Beijing market, the international fashion retailing giant ZARA and so many fashion brands, it is the right way to realize the differentiation of product production and sales.

Olympic opportunity

Insiders pointed out that "some clothing brand products are characterized by their styles, and the former is mainly based on" Wei "routes.

In general, the products of men's clothing are much stronger than those of these brands.

The success of these brands depends on their loyalty. "

After a professional survey, a company staff told reporters: "in the relevant brands, our brand loyalty is the highest.

Many consumers reflect that clothes are not very fancy, but they are the most practical ones.

An industry insider told reporters that most of the products in the existing market are in line with the popular aesthetic standards of the Chinese people and are being produced in Guangdong, Fujian, Jiangsu and Zhejiang.

In addition to maintaining close cooperation with garment manufacturers, he has worked closely with famous designers both at home and around the world.

In addition, he invested one hundred million yuan to establish an industrial park in Jiangxi to attract more manufacturers to join the suppliers.

Reporters observed that in the odd store less than 120 yuan T-SHIRT, its product design has a unique cultural background.

The products of more than 300 colors include not only the summer fashion series with modern masters, but also the current Olympic Games.

In a month before the Olympic Games, he was ambitious.

Ding Hui pointed out that "the 2008 Olympic Games will give Beijing a historic leap to China, and for 2008, it is an important stage towards China."

We plan to enter Beijing, take Southern China as the base, then expand in the southwest and East China, and then spread all over the country.

It is hoped that in the Olympic year, he will be able to take a solid step forward for the future development.