Lining: Creating Fashion Is A Kind Of Corporate Responsibility.

Shenzhen, fragrance year Plaza, to show the international fashion stage.

Many people can't figure out why they would marry the fashion industry. Until they visited the flower year and meet with marketing director Lining, he learned the true meaning of "art without boundaries" from his wise and calm words.

Building fashion is a kind of corporate responsibility.

Speaking of the origin of cooperation with the clothing association, Lining said that as an enterprise, especially an enterprise pursuing art, it is obliged to boost Shenzhen into an international fashion capital.

Looking at the international fashion gathering place, Paris, Milan and other cities are relatively scarce resources, and eventually become the international fashion center, because of their creativity and creativity in product design.

China's resources are abundant, but textile processing has always been the main content, resulting in low value-added products, and can not produce strong competitiveness.

The "made in China" of the garment industry is often reduced to "Chinese foundry", and the fashion designers are also "craftsmen" instead of masters.

This resource consumption mode can not continue, consumers are more willing to pay for creativity and inspiration. The breakthrough point of Shenzhen and even the whole country's clothing industry is conceptual creativity, and as an enterprise, it should help.

Lining believes that the reason why the design concept of China's clothing industry has not yet reached its peak lies in the fact that the environment in which clothing designers are placed, especially the working space, is not conducive to the stimulation of inspiration.

Creative work requires open space.

An enterprise "show"

Any commercial behavior is dominated by the communication between people.

For garment enterprises, "show" is the most viable way of communication, and also the best platform for product and concept exchange.

The fragrant square project, which Lining is responsible for, has a very strong function of the show. This is also the key source to stimulate the marriage between the year of the flower and the clothing industry.

In the fragrant year square, there are public conference rooms, product distribution hall, exhibition hall, etc. it can become a gathering place of fashion and art.

A public exhibition hall, which provides liquidity to the owners of Xiang Square Plaza, can be used as a private collection of CEO products for every season.

Every company needs a show. This show can bring interest, personality and taste to a large extent, inject business people's pursuit of life, and derive more business opportunities.

Fragrant year square 4.8 meters high, giving people a wide field of vision and zero distance display space, any combination of changes in space, so that the fragrant square can meet all kinds of show needs, art and workspace can be perfectly integrated in the fragrant square.

Assiduous pursuit of Art

In the year of flower, LOGO is a very colorful ceramic color, and the phrase "make life more style" is particularly conspicuous. Lining said that this is the enterprise aim of the year of flower. This enterprise's pursuit and exploration of art is never ending.

Each of its flower series, sample series and year series products is carefully decorated and artistically unique.

The fragrant year square is a series of products of the year of the year. It is a pleasant surprise whether it is the site selection or the architectural concept.

Standing in the quiet and peaceful environment of the overseas Chinese town, the fragrant square is not a popular consumer product, but it should be a special object in the heart of the art industry.

The fragrant year square consists of four buildings, A, B, C and D. At present, more than half of A seats are sold, and now the B and C seats are being sold well.

Lining revealed that the fragrant square has been attracted by many architectural designers, interior designers and fashion designers.

After joining the garment industry association, Xiang year square will introduce policies for the clothing industry to provide more convenient access for clothing and creative industries, so as to create a gathering place for Shenzhen's garment industry and help the industry start with its cluster effect.

Lining also said that the "flower China" strategy of the flower group involves all projects in the city, and will also focus on supporting the garment industry.