Yi Hui: Pragmatic In A Pragmatic Way

Before the Shenzhen Trade Fair every year, many people in the industry are asking what new moves EACHWAY has.

Ten years ago, it was only a garment manufacturer of designer shops. Now it has become one of the most dynamic elements in Shenzhen clothing enterprises.

Especially in recent years, the Fashion Museum, cutting-edge art gallery, "fish culture", high-end women's clothing brand (HUI), fashion art lifestyle brand sofa (SOFA) are constantly being launched.

Yi Zhi Hui challenges people's cognition of clothing brands and clothing enterprises step by step.

When some people regard these actions as a "image project" which is not related to industry with suspicion, they have gradually smoothed their judgement by increasing sales volume and industry and consumer reputation.

In other words, Yi Hui Hui is taking a pragmatic attitude.

Dialectics between pragmatism and pragmatism

At present, Yi Zhi Hui fashion group is a comprehensive group enterprise with clothing and apparel as its industry support, modern media and creative industries as its developing direction and forward-looking development vision.

The group integrates design, production and sales, and covers many fields such as clothing, clothing, household goods, cultural and daily necessities, modern media, creative industries and so on.

According to Zhou Sheng, President of the group, the current structure and strategic thinking of Yi Hui Hui has been carrying out the three directions of their future development in 2005: modern clothing + modern media + creative industries.

Under the guidance of this idea, the Fashion Museum and the cutting-edge art gallery entered the preparatory stage, and were unveiled in 2006 and 2007 at the Shenzhen fair.

But these two "foreign things" are not understood by many people, and they are deeply perceived by a vague evaluation of "cultural concept".

But in the idea of Zhou Sheng, this is a deep industrial layout. In addition to the innovation in brand culture, we should use this as a medium to integrate resources in different fields for our own use and lay the foundation for further development of enterprises and brands.

It also has its brand expansion on the basis of cultural creativity.

In October 16, 2007, the group's two new brands, HUI and SOFA, were officially unveiled in the ten year celebration of "flying fish, new life - Yi Hui".

This is also one of the achievements of the group's integration of resources and creativity in recent years.

In collaboration with two famous Italy designers, Giovanni Cavagna, Francesco Scianni, and many other cutting-edge artists, the two brands have a relatively pcendent international temperament and development space.

On CHIC2008, Yi Zhi Hui integrates museums, galleries and three brands. Its forward-looking enterprise development strategy makes many people look at it.

Du Yuzhou, chairman of the China Textile Industry Association, visited and visited the booth and made a high appraisal of it.

Cross boundary philosophy and values

On the upcoming Shenzhen trade fair, Yi will host an international designer salon. The guests include Chanel, Gilles Dufour, Japan's famous architect Miura Sakae, Huang Yongsong, founder of Taiwan's "Han Sheng" magazine, Taiwan senior musician and media Lu Fen, and Professor Gong Weimin, chief architect of Shenzhen University.

It's a cross boundary dialogue in all industries.

Now is a multidisciplinary and multi field integration era, and because of the inherent demand of technology and culture, this blend has been continuously speeding up.

As a result, "cross-border" has almost become the most striking keyword in this era.

In fact, many things can go beyond the boundaries of industry, nation, nation and culture, and integrate many people together.

But how to integrate the operation process is a great learning.

Zhou Sheng believes that "people are talking about integration, but in the process of integration, there will be many contradictions and conflicting factors that need to be deeply absorbed and digested."

Zhao Huizhou, chief designer of Yi Hui Hui, has just returned from South Korea. He found that, whether clothing or other products, "they have many cultural shadows, but this kind of shadow has penetrated into Korea's own culture.

They have been able to draw lessons from it well.

China is more copying and copying. "

Or, in most of China's clothing brands, it is difficult to find their own values and spiritual core.

Zhou Sheng likes iPod very much. In his opinion, this is not enough, but it is very cheap. "There are too many fields involved."

Behind it is the technological force of the whole Silicon Valley and the production chain and cultural appeal of the whole world, but they are perfectly integrated into the MP3 player with only a few keys. "

He believes that this has pcended the technical meaning of an international way of life, a philosophical way.

At the same time, he studied many cases of mergers and acquisitions at home and abroad, and found that the most essential factor in deciding the success or failure is to handle the conflict of values.

That is to say, we must find our spiritual core.

Zhou Sheng has heard that Gucci executives have changed recently. Maurizio's granddaughter will take the lead.

At present, I look after her, at least she studies philosophy.

When enterprises develop to a certain stage, they must do things at the height of philosophy.

In the view of Zhou Sheng, the core of Yi Hui's spirit is "changing life with design".

"Raising the quality of life of the masses does not necessarily cost them much money.

This is the problem to be solved by design, so that more people can enjoy the change of the quality of life brought about by design, which is also a philosophical attitude.