Will The North China Clothing Center Be Moved To Shijiazhuang?

With the introduction of the Olympic traffic restriction policy, businesses in the major clothing market in Beijing have said that this problem has been troubling them recently.

Then, when the channel of clothing goods entering the capital is hindered, will the downstream clothing distributors in North China turn to other regions such as Shijiazhuang and Tianjin, and can the professional market in Beijing periphery undertake some of the circulation tasks?

On the morning of June 22nd, the North China clothing Circulation Industry Summit Forum and the "commodities exchange era" investment fair were held in the Shijiazhuang people's hall. Leaders of the clothing industry associations of two provinces in Hebei and Henan, representatives of managers and merchants of the garment market in Beijing Muxiyuan Tian Ya clothing building, Zhengzhou World Trade mall and so on gathered together to explore the current situation of the circulation of North China clothing industry.

At this investment fair, the representatives from the business world of Muxiyuan, the new century clothing trade city, the Beijing Tianya clothing building and other Beijing garment professional markets signed an obvious intention of signing the fashion exhibition center.

They said that Shijiazhuang is a very good place, with convenient pportation, close to Beijing, and able to radiate the whole North China region. It can play a complementary role with Beijing.

"The introduction of the Olympic traffic restriction policy is only a catalyst, and the pfer of Beijing's clothing professional market to the surrounding areas is the general trend."

The representative of the business representatives of Bai Rong world trade center thinks.

But this shift is not achieved overnight, and they are more focused on the operation in the Beijing market.

The circulation of clothing in North China has always been the distribution mode of Beijing, which is centered around Beijing. With the development of economy and the pformation of Beijing's functions, the traditional clothing market has reached a climax, and the market environment is changing.

With the rise of rents in Beijing's professional apparel market, business operations are becoming increasingly difficult.

"Nowadays, it is very expensive to rent a booth in Tianya. The rent is higher than that of Beijing's front-line shopping malls, shoppingmall and other channels.

Moreover, the Beijing government is also planning and positioning the Dahongmen market again, with the intention of creating the concept of fashion creativity and gradually upgrading the professional market.

Wang Zhuo, Secretary General of China Fashion Association, said.

In view of this, the prosperity of the professional market in the surrounding areas of Beijing is an inevitable trend.

Shijiazhuang wants to undertake industrial pfer

The clothing market in Shijiazhuang, Tianjin, Taiyuan, Ji'nan, Zhengzhou and Beijing is booming.

"Although we are used to getting goods in Beijing, we will certainly consider getting goods near the road if it is really inconvenient in the near future."

Shandong Heze, Henan Xinxiang some clothing dealers said.

It is precisely the trend that the wholesale clothing industry of Beijing has shifted outwards. Beijing Guangyao Dongfang Business Management Co., Ltd. took over the Kangtai square beside Shijiazhuang Railway Station in June this year, and renamed it the "commodity exchange era". It is positioned as the North China chief brand clothing exhibition and Trade Center, that is, the upgraded version of the garment wholesale market.

Fan Hengtao, general manager of Shijiazhuang, said: "there is a lack of platform for positioning in this area. Most department stores are very crowded with domestic clothing brands, and they prefer overseas brands. The cost of franchised stores along the street is too high, and the traditional wholesale market does not have the growth environment of brand clothing."

As a result, the trade and Exhibition Center of the "commodity exchange era" decided to take the branding way. Its investment targets are the domestic and second tier brands in Hebei or North China, such as men's wolves, women's clothing and so on.

Fan Hengtao said that this positioning is fully taken into account in Kangtai's surrounding environment, "collection of wholesale and retail business, display trade, channel logistics in one".

This platform will have the functions of clothing display, sales and marketing.

"In Beijing Tianya, Zhengzhou silver base, basically do not see the wholesale customers at the scene, but many businesses annual turnover has reached tens of millions of yuan.

This is because today's brand clothes are not only stalls in the market, they have their own marketing personnel, marketing personnel, through the control of the regional offline urban distributors and profits.

The current business operation is no longer a traditional mode of hand in hand delivery.

Fan Hengtao is confident in the project of "commodity exchange era". "Now investment has basically been completed, and now we are selecting merchants."

The wholesale market in Shijiazhuang is mainly based on China pformation, with few private brands, mostly foreign brands.

Compared with the market of origin, though there are not many advantages, no product is not equal to the market can not be improved.

The clothing market in Shijiazhuang is derived from the integration of various resources such as market, brand, logistics, information, marketing and so on. It derives its own advantages, standardizing the market order, upgrading the format and preparing to accept customers who come back from Beijing.

E-commerce will take on heavy responsibilities

It is difficult to purchase goods in Beijing, so it is better to go directly to the markets of Guangdong and Fujian.

Sun Lijun, a clothing dealer in Heze, Shandong, said: "many of Beijing's goods are also from Guangdong and Zhejiang. After the price increase, there are not many competitive advantages. Now I don't get goods in Beijing wholesale clothing market. Generally, I look for the lowest price through the Internet and see the order."

In the era of Internet, straight line distance is not the primary factor to consider the purchase of goods. Through the Internet, dealers in downstream can directly pick up goods from factories.

E-commerce is becoming a new economic growth point for the future development of textile and garment specialized market.

That is, the professional market as a display platform, the quality of positioning changes, the market players remain in the urban area, and warehousing products and related logistics moved out of the city, through the integration of e-commerce platform and related logistics systems outside the city to achieve pactions, pactions in the city through the network through electronic payment to complete, the distribution is carried out by the relevant logistics system outside the city.

Han Lisheng, deputy general manager of Tianya mansion, Beijing, said that many of the businesses in the building were located outside the South Fifth Ring Road. After the Olympic traffic restrictions, they could still use e-commerce to achieve pactions, whether merchants purchase goods from factories or downstream dealers would not be affected too much.

This reflects the advantages of the new professional market trading mode of the Tianya building: the combination of the real market display and the virtual market, and the separation of the paction and distribution.

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