Clothing Customization Enjoys Exclusive Clothing Charm

Since the famous designer Charles Frederic Worth opened its first high-end clothing store in Paris in 1858, advanced customization has gone through 150 years.

Since then, Haute Couture has opened the highest level of dress customization.

All of them are designed by top designers. They need 6 trials. Dozens of tailors spend hundreds of hours sewing by hand, and millions of dollars at high prices.

The symbol of wealth and status of Haute Couture has been achieved. It is not only the artists' fantasies about luxury, but also the interpretation of dignitaries.

Internationally known as advanced clothing ordering (also known as advanced order) is a high quality of life for a small number of people.

If there is a garment that can be raised to the height of artwork, the Haute Couture is not.

If there is a fashion that can consider the trend zero and ignore the market completely, it must be a senior uniform.

Professional tailor made master will communicate with customers in a two-way way, understand their personal life, occupational characteristics, dressing environment, provide professional advice, and record the characteristics and special requirements of customers in detail. For example, the location of mobile phone, cheque book, pocket of pen, and even driving habits are all considered in detail when tailoring suits.

There are thousands of choices not only for fabrics, but also for customers to choose styles, collar types and pockets.

After the general direction is decided, it is a more delicate and considerate personal measurement process, obtaining fine adjustment of personal dimensions. In tailoring, the first-class tailors will closely integrate each customer's special requirements into the work, so that the details of every tailored garment are not only fully attached to personal size, but also integrated with a purely personal concept. From the whole to the details, it tends to be perfect. In the process of tailoring Fitting for the western-style clothes, the new customers of special shape may have to undergo two to three different tries to decide.

If you want, customers can also embroider their own Pinyin abbreviations on the inside lining of the suit and the cuffs of the shirts.

The whole process of customization is like an extraordinary personal experience. It really enjoys PTS (Personal Tailoring Service) exclusive customized service.

Private custom enters China

In 1904, when Xu Xilin appeared in front of the public with his brand-new suit made by Wang Ruimo, a red gang worker in Shanghai, China's first set of high-end clothing was actually born.

In order, China's new rich have found a better quality of life, using their own clothes to show people their different identities.

With the continuous expansion of the new rich people in China and the increasing demand for personalized consumption by consumers, private customized services in big cities such as Beijing, Shanghai and Guangzhou are rapidly warming up.

Despite the fact that at the present stage, the main group that requires advanced customization is still gregarious in entertainment and rich people, it is undeniable that the composition of recipients has undergone great changes, and more and more people are entering the high-end custom shop.

In fact, Zegna, Dunhill, Canali, Giorgio Armani and other international brands have already introduced the concept and supporting services of customized suits to China.

Compared with the mature service of men's clothing in foreign countries, the market share of Chinese men's clothing has been roughly divided into three parts: the high-end custom made mainly by foreign brands, the personal clothing workshops mainly based on small batch production and the local men's clothing brand enterprises mainly based on group buying.

At present, men's clothing ordering services abroad are relatively mature. With the long history of London SavileRow street as the source, the tailored market represented by Zegna, Dunhill, Armani and other brands has formed a certain scale and climate.

Relatively speaking, China's high-end men's clothing is still at the initial stage of customization, and some are even in the pformation stage of traditional tailoring shops to customized stores.

At present, China's custom-made services are roughly divided into two parts: suits, shirts and Chinese Tang costume.

The two is to order representatives of foreign top brands or local brands.

Foreign brands focus on high-end market

Zegna and Dunhill, as representatives of foreign brands, have to mention.

As an early entry into China, men's clothing brand has already had a fixed customized customer base, and is expanding.

Zegna customized service began in the 70s of last century, almost the same time as Zegna's clothing distribution.

Nowadays, Zegna stores all over the world offer this service, and there are more than 30 stores offering customized services in China.

Customers can choose suits, shirts, trousers, ties and shoes at Zegna's exclusive store, known as "China's most expensive tailor" - Shanghai the Bund 18.

If you want, customers can also embroider the Pinyin abbreviations of their names in the lining of their suits and shirt sleeves. The price of the ordering service is about 3000 yuan for a shirt and 27 thousand yuan for a suit.

Another high-end brand, Dunhill's men's clothing custom design pays more attention to fashion design.

This season's customized suits follow the iconic St.James version and introduce the exclusive style of Dunhill.

The western style jacket is a perfect combination of contemporary elements and classic suits, which is a perfect combination of contemporary elements and classic suits, and creates "the best clothes" for the wearer.

Local men's wear brand rises "group purchase order" business

Facing the entry of foreign brands, the local men's wear brand has developed the "group purchase order" business according to the market situation.

The leading brands of local men's wear, such as nine Mu Wang, Qipai, Li Lang and Hu Du, have set up major customer service departments and group buying departments to promote them.

Local men's clothing brand marketing power has begun to attack the high-end consumer market in a large scale.

For domestic men's wear brands, group buying and ordering services are a brand new marketing mode, which has the characteristics of zero inventory, low risk and zero waste.

Compared to the prevailing monopoly mode, group buying and customized services are customers.