Nurturing Bright Baby Clothes With The Intention Of "The Next Generation"
The new brand of baby clothes in Shanghai children's clothing market is "the next generation", with culture as its connotations, and its sales performance is remarkable. Guo Shaohua, the director of brand marketing, said "every day", telling them the secret of their success.
Product development, eye Market
Clothing for infants and young children is not broken down in the early years, and shopping malls are hard to find. With the passage of time and the improvement of people's living standard, the infant clothing market is gradually forming and growing. In 1989, Guangdong Shantou golden hair maternal and child products Co., Ltd. was set up at the very beginning to start the specific development of baby clothes, and promote the development of this newly born clothing category with practical actions. After a large number of market research, they have paid much attention to the outline of baby clothing and the opening of the door. China is in the front while abroad is behind. Why and why? Observation shows that this is related to baby sleeping posture. When foreign babies sleep, they tend to lie on their backs, while children in China tend to take up sleep. The key is buttons, which are different from each other and are related to the baby's health. This shows that the blonde's efforts in product development and in-depth market research reflect their dedication and care for babies. In fact, this shows that the blondes are conscientious and responsible: they should not blindly copy the foreign baby garments, pay attention to digestion and absorption, and create baby products with local characteristics in drawing lessons from them, so as to set benchmarks for the establishment and improvement of infant packaging industry in China.
Product design focuses on fashion.
Newborn babies have no idea about clothes and clothes. They will not have any idea. But don't assume that baby clothes don't need to be designed or talked about. Nowadays people consider fashion as a goal. Which parents do not want to dress up their beloved baby, attractive. These young parents are fashionable and popular pursuers, and their eyes are very susceptible to influenza. Therefore, these fashionable parents will choose fashion for baby when they choose their baby clothes, that is, to make their baby's baby clothes the fashion leader. Under the guidance of this concept, blondes have boldly introduced international fashion and fashion elements, and the design of the "next generation" baby outfit is truly extraordinary: high quality fabric, soft touch, exquisite workmanship and exquisite workmanship. Look at this cute little baby coat, the color is fresh and tender, the vivid design is striking, and there is a smooth and smooth line on the small side door, but it is full of childish appeal, and it is very touching. Many professional buyers have praised it as an ingenious piece of art. Some are even in a bad mood. They will feel relaxed and relaxed.
Product processing, careful micro
The production and processing of baby garments need not only the special equipment but also the full cooperation of the staff concerned. Otherwise, it will prevent the baby from wearing safety and cause accidents. Therefore, the Division has strict operational scale and Implementation Rules for each process of the "next generation" product to ensure the safety of every infant garment. Among them, buttons for clothes and eyes are also necessary decorations for baby clothes. Although the buttons used in the next generation have passed the multi-layer test, they still have to pass through the experience of seeing and touching after they are off the line. The buttons are mainly about whether the buttons are variant or irregular. The key to touch is to feel the smoothness of the buttons and whether there are cracks, so as not to damage the delicate skin of the baby, and the size of the buttons is also specified. It is these blondes' meticulous and diligent efforts that ensure the safety and health of the next generation brand baby wear one hundred percent. At the same time, embroidered patterns (including characters) on baby garments are also necessary decorations. This is an effective way to embody childish and childlike innocence. But the blonde is more meticulous in dealing with it, making it more conducive to wearing and skin protection. Common sense shows that embroidery marks on the back of an embroidery are unavoidable. This is acceptable for adult wear, but it can be very difficult for baby clothes. However, there is no difference between appreciating and touching the goods: there are other decorations on it, which seem to be combined with the fabric. We can see that the ironing skill is superb. Some children's designs are alphabetic, and they are more expensive when they are ironed. They can carefully care for the next generation of blondes, who are always willing to work hard for infants' comfort and comfort.
This is the success of the "next generation" baby clothing brand. It is also the success of Guangdong Shantou golden hair maternal and child products Co., Ltd. over the past several years. They take "do fine, do specialized, do thorough" as the strategic goal, build the market with integrity, and create the brand gold content with culture, thus achieving the leading brand of baby industry. Faced with such a beautiful market, Lin Haoliang, chairman of the board of directors, said: "the sense of honor and pressure of the brand coexist. Only by continuous progress and continuous creation can we continue to surpass every day.
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