Hong Kong Group Temporarily Abandon The Injection Of Red Bean Clothing Will Be Fully Pformed

Due to the recession of the clothing industry, and the red bean group temporarily giving up information on injecting assets into Hong Kong stock (600400, stock bar), investors worry about the future trend of Hong Kong stock.

Yesterday, the Securities Daily reporter once again interviewed the stock of red beans.

Hong Kong shares said that the company's purchase of assets from the Hong Kong Group's non-public offering shares is a non-public offering of the Hong Kong Group's subscription to the company's holdings of apparel companies and related land, housing and other assets. The red bean group does not need to pay cash, and does not involve the capital problem of the red bean group.

Hong Kong shares gave up the implementation of the "plan to purchase assets from non-public offering shares of the red bean group" because the company's implementation of the relevant procedures in the non-public issuance of shares programme, because the main land for the purpose of entering assets was changed because of the municipal planning problem, the land change accounted for more than 20% of the total value of the total assets purchased by the company, which had a significant impact on the purchase of the assets of the issuing shares, making the integrity of the original issuance plan a real obstacle.

However, the goal of accelerating the development of clothing as the main industry will not be changed.

Not only that, Zhou Mingjiang, chairman of the red bean company who just took office, is preparing to go on a big business, and carries out his other mission, the comprehensive pformation of red bean clothing.

Transformation from production management to creation and operation

The red bean group, which started with garments, has successfully realized the appropriate diversification. The group now covers four major fields: textile and clothing, motorcycle tires, bio pharmaceuticals and real estate.

Among them, the clothing industry is not only the starting industry of the red bean group, but also the main industry of the red bean group. It includes several brands such as the red bean image men's clothing, red bean home, and Yi Di Fei.

It is understood that Zhou Mingjiang not only plays the role of chairman of the red bean group, but also the head of the red bean garment board. He said: "clothing has always been the main business of the red bean group. In the industry structure of the group, the proportion of clothing is the largest and the most important. Red bean is now expanding its market through pformation."

Recently, in the red bean men's clothing franchisee and product ordering conference, a northeastern franchisee, who had worked with red beans for more than 10 years, gave high praise to his "old partner" red bean.

He said that because red beans used the ERP system (Enterprise Resource Planning System) in the country to implement "real-time ordering", it could not only conveniently and quickly understand the overall situation of the order meeting through computers at the scene, but also understand the situation and make sure that all the orders from the first time were completed after the total remittance.

"At least 10 times before."

Lao Tang said frankly.

This new move of red bean is also supported by more than 500 franchisees attending the order meeting.

These are just a highlight of the red bean clothing that is being pformed.

At present, the red bean group is in the process of pformation. As a group leading industry, the pformation task of red bean clothing is also more difficult and more noticeable.

"Now the competition for clothing is compared to R & D and terminal channels. Red bean clothing is changing from the production management to the creation and operation mode by grasping both ends of the" smile curve ".

Zhou Mingjiang said.

"The rise of labor costs, raw materials and other costs, the appreciation of the renminbi, and the uncertainty of the external environment really make the garment industry belonging to the traditional industry feel a lot of pressure.

But we should also see that the potential of the garment industry is still very large. We have a good economic outlook and a growing internal market. The key is how to grasp the business.

Zhou Mingjiang said frankly.

In Zhou Mingjiang, who takes the responsibility of the pformation of red bean clothing, the per capita GDP in China is in the fast rising range from 1000 US dollars to 3000 US dollars. This interval also determines that the mainstream clothing consumption in China is changing from mass consumption to quality grade.

But in the process of pformation, there are also some unhealthy tendencies which advocate luxury and compare consumption.

Since the upgrading of domestic clothing consumption can not be avoided, as a garment enterprise, we must take the opportunity to adjust the situation and actively adapt to market demand through pformation.

And the correct way of consumption can be guided. Therefore, enterprises can play a good guiding role in the overall consumption upgrading.

Jiang Hengjie, executive vice president of the Chinese apparel (000902, stock bar) association, believes that the red bean's proposal to create a mainstream lifestyle in China will be a great boost to the liberation of China's clothing industry.

Abandoning the traditional channel and developing the "chain Monopoly" mode

In May 18th, red bean clothing represents another milestone.

It is on that day, after the red bean men's clothing franchisee and the product ordering conference, the red bean image men's clothing will thoroughly bid farewell to the wholesale market, and begin to build the red bean image men's clothing chain system.

Whether from the characteristics of the clothing industry or from the analysis of the chain monopoly system, the original commercial mode of red bean does exist weakness, which is undoubtedly the direct cause of the pformation of the red bean mode.

As Liu Hongbiao, general manager of Hong Kong stock company, said, from the needs of the entire clothing market, if the red bean men's clothing does not enhance the added value of the brand, it is impossible to provide consumers with continuous demand to meet their needs; if the red bean men's clothing does not have its own chain monopoly system, it will be difficult to further regulate the market; the competition of clothing products is actually the competition of clothing products' service, if there is no service terminal of its own terminal, there will be no market for products.

Combined with the red bean image, the mainstream consumer group of men's clothing is the audience of two or three line market with cultural knowledge and fixed income, such as civil servants, teachers, urban white-collar workers and so on.

They constitute the mainstream of Chinese men's clothing consumer.

The stock of red beans is to establish a chain system with affinity, characteristic and brand, so that they can buy the clothing products with taste, confidence and individuality.

To choose new business models, we must abandon the old ones.

"The pformation of the red bean business mode is the choice of the times. Just as the enterprise set up the wholesale market system at the beginning, today the pformation mode of red beans is the same."

Zhou Mingjiang thinks.

Chain monopoly system has wide market coverage, high added value, strong profitability, strong brand characteristics, reduced channel level, and script src=>