10 Years Of Ups And Downs, The Small Tailor Eventually Became A Fashion Chain Tycoon.

The Yiwu Wenzhou chamber of commerce brings together hundreds of successful Wenzhou businessmen. Hu Keqian, 28, is the vice president of the chamber of Commerce and the youngest among all the members.

Gong Yuneng, chairman of Yamada building materials Co., Ltd. is also the vice president of the chamber of Commerce. He described the initial impression of Hu Keqian: "I remember when Hu Keqian was sitting there, he didn't talk, and his age was too small. Everyone regarded him as a child and didn't take him seriously.

Until one time, the chamber of Commerce organized a group of people to visit Nanjing. We drove 6 cars in the past.

Hu Keqian also went there. He drove a BMW 730 himself, which is far beyond my expectation.

At that time, I was thinking, I didn't expect this young man's career to be quite successful.

In the following days, Hooke's steady lead, steadfast and strong sense of responsibility impressed Wenzhou businessmen deeply.

People familiar with Hu Keqian say that he can achieve such a success at such a young age, which is entirely dependent on his own efforts and steadfast character.

Moreover, when the chamber of Commerce needs him, he can always take responsibility.

In this regard, Hooke did not mind others' evaluation of his "young age". He said his character was caused by his twists and turns of experience.

Hu Keqian's hometown is a village in Wencheng County, Wenzhou, where the family of the generation of peasants is naturally nowhere to go.

In order to change the status quo, the father and his mother left Ling'an for a small booth in the market to sell cloth for a living.

Because he had no way to pay his tuition fees, he came to Ling'an when he was not in junior high school, and began to study business with his parents. He was 16 years old.

Choosing cloth and coloring, learning to make all kinds of latest trousers, while selling cloth with his parents in the market, Hu Keqian learned to make all kinds of clothes in a tailor's shop.

Father is a good businessman who never cuts corners on customers, and often teaches Hu Keqian to do business in good faith.

When Hu Keqian later opened his own shop, he kept firmly in mind his father's teachings and established a good reputation for himself in the business world.

Three years of apprenticeship led Hooke to become an excellent tailor, which laid a solid foundation for Hu Keqian's later development.

In 1997, Hu Keqian, 19, came to Yiwu alone, carrying 20 thousand yuan of money from his father.

It was with this money that Hooke started his career.

Then he invited 3 helpers and set up a "suit me" clothing store.

In the first few months, Hooke lead with a superb craftsmanship and good service, quickly won a batch of fixed customers.

With good technology and good service attitude, Hu Keqian's business is booming.

At that time, he was very hard-working, because the order was relatively large. He opened from 8 a.m. to 2 a.m. every day. He often worked 18 hours a day. The income of several thousand yuan per month was the biggest compensation for his sweat and sweat.

In the next 1 and a half years, the "restless" Hooke lead opened a trousers shop, a clothing store and a shoe store.

Falling down and climbing up, parents are solid backing.

Several shops are doing very well. Hooke lead has decided to run the factory.

In early 1999, Hooke borrowed about 500000 yuan from the lead to run a western trousers factory.

However, the consequence of rash progress is that Hu Keqian suffered the most profound failure in his memory.

Due to the failure to solve the problem of product sales, the trousers factory was forced to go bankrupt after eight months' opening.

When Hu Keqian talked about this experience, he admitted that the failure of his own factory at that time was mainly due to the misjudgement of the market and the lack of funds.

Because then the market began to become popular casual pants, trousers were gradually abandoned by most young people who followed suit at that time.

While casual pants and expensive equipment costs, the father did not agree with Hu Keqian's decision before he started the factory, but he did not try to stop Hu Keqian's behavior.

"Until now, I am very grateful to my parents for giving me the greatest support in the most difficult times."

Hu Keqian's support is that after the failure of the factory, the parents did not much accuse Hu Keqian of treason in the past, but silently helped him start again from the spiritual and material aspects.

After the failure of the factory, Hooke faced a more difficult situation: not only did he burden him, but also his business partners and friends alienated him intentionally and unintentionally, which caused him great psychological pressure.

Tenacious, he was determined: where to fall and where to climb up.

In September 1999, with the help of his father, Hooke reopened 2 clothing retail outlets and a shoe and hat retailer.

The two Hooke lead was very cautious at this time. After a lot of investigation, Hu Keqian decided to put all his energy on sales and gave up his clothes.

He said at that time the textile industry was developing very fast and the fashion trend was changing rapidly.

For their small entrepreneurs, it has come to the age of "making clothes rather than selling clothes". In less than a year and a half, he quickly opened 4 trousers shops, clothing shops and shoes and hats shops.

Hooke, a newly opened shop, attaches great importance to the brand effect. Although he has not registered a trademark in the trade and Industry Bureau, he has taken a unified name from all the stores: "fit me", from the consumer's point of view, "there is always a suitable for me".

In terms of business philosophy, Hu Keqian adheres to the strategy of "people without me, people have many of us", that is, selling brands that others do not have, and the brands in the stores can be selectively large; in decorating shops, he also attaches great importance to the image, and invite professional companies to design, try to be more competitive than the competition.

Because of the chain effect of store names, the popularity of several stores has increased dramatically, and daily turnover is beyond his expectation.

It all bodes well: Hu Keqian's two venture has made a successful start.

The countryside surrounds the city and makes the wardrobe for the whole family.

If Hu Keqian is not a smart businessman seeking novelty and change, maybe his shoes and clothes shop will be more and more open? Script src=>