Anta Children'S Products Will Open Sales Channels
A few days ago, the Anta KIDS conference and order meeting was held in Jinjiang.
In July 10th, when Anta listed 1st anniversary, Anta KIDS (children) new product conference and order meeting was held in Baolong Hotel, Jinjiang. "We plan to officially launch Anta KIDS in September, which will be positioned in the mid-range market and is currently in the product preparation phase." Lai Shixian, chief operating officer of Anta, told reporters.
It is understood that the target consumers of Anta children's products are children aged 9 to 14 years old, and the price of children's shoes is 100 to 200 yuan.
In Anta's existing sales network, the shops along the street account for about 70%. Lai Shixian told reporters that Anta children's products store will open up new sales channels, mainly in the form of store stores. In addition, distributors of Anta children's products are also different from existing distributors.
The market for children's products is growing at a stage of explosion in China, but the market with huge potential has yet to emerge as a leading brand. "In the Chinese market, the brand of children's products has not yet had a strong" overlord ", and the opportunity is very large. Lai Shixian believes that children's products will become a new growth point for Anta's future profits.
It is understood that Anta will add a production line of children's shoes and clothing. It is estimated that Anta's children's products business will account for 3% to 5% of Anta's total revenue in 2~3 years.
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