Shoe Wholesalers Change Concepts And Keep Pace With The Times

There is a link in the circulation chain of modern footwear industry. It links up with the manufacturers and is the wholesaler of shoe industry.

For most shoe manufacturers, wholesalers do well in their work, and they are all alive. Wholesalers do not work properly, but the circulation is not smooth.

With the pformation of China's economic form from planned economy to market economy, the wholesale market environment of footwear industry has undergone tremendous changes: from seller's market to buyer's market, from wholesale to brand operation, from husband and wife stall to corporatization.

Shoe wholesalers can only change their ideas, improve their methods and keep pace with the times, so that they can remain invincible in the fierce commercial battle.

Historical review

China's shoe wholesalers group was born in the early stage of pition from planned economy to market economy. Some people with strong market awareness, wide information channels and many social connections became the first to eat crabs in the sea by virtue of courage, hardship and quick action, and most of them got the first pot of gold by tasting the sweetness.

The power of example is endless. As the relatives and neighbors' pockets continue to gain weight, more people join the shoe wholesaler industry.

Generally speaking, the development track of Chinese shoe wholesalers has gone through the following stages.

First, the "age of profiteers" (roughly before 1990): the market environment is basically a seller's market, and the market supply is scarce. Manufacturers (most of them are state-owned enterprises) are still in the status of "the emperor's daughter is not worried about getting married." wholesalers of shoes industry, depending on their relationship network, invite guests, send gifts, get the goods they want, and make money by changing hands. Many wholesalers have accumulated a certain amount of funds, experience and sales network at this stage.

Two, the "business age" (roughly from 1990 to 1995): after the reform and opening up, private capital and foreign capital accelerated to enter the footwear industry, easing the market supply and demand relationship.

Through the previous stage of development, shoe wholesalers have gradually become a bridge for communication providers. However, the guerrilla like management method can no longer meet the needs of development, so wholesale shops are inevitable.

Because the market environment is still relatively favorable, the shoe wholesalers' life is still moist, and the way of operation is basically staying indoors.

Three, the "business era" (roughly from 1995 to 2000): with the gradual balance of market supply and demand, more and more shoe wholesalers feel that the business is not as good as before. Passive passive waiting is not as good as taking the initiative to attack, so some conscious wholesalers began to take the initiative to run the market, promote sales, and hired a special salesman.

Fundamentally speaking, this is a profound change in the way of operation caused by supply and demand.

Four, "brand era" (from 2000 to the present): with the gradual saturation of market supply, a number of shoe enterprises began to seek a tight encirclement, especially the shoe industry in Wenzhou and Quanzhou.

Industry status

Fundamentally speaking, the competition of footwear industry is determined by the relationship between supply and demand at this stage.

Due to the low entry threshold of the footwear industry, a large amount of capital has entered the industry and increased competition among peers.

At present, the characteristics of footwear industry are as follows:

First, the surge of competitive enterprises and the serious saturation of the market.

How many shoe factories and how many shoe stores are there in China?

I am afraid the experts from the National Bureau of statistics are all having a headache.

The industry also has a joke that if the shoe factories in China are shut down for two years, it is estimated that the Chinese will not worry about wearing shoes.

There are many shoe enterprises and saturation of the market.

Two, brand consciousness is increasing day by day.

Walking around the street at random, the brand that consumers are carrying seems to be familiar. It's not on TV or in magazines.

It is an indisputable fact that consumers love famous brands.

As for the charm of famous brands, Shoes Wholesalers also have deep feelings. Choosing a brand is like choosing a wife. It's easier to make a living. There's always an invisible hand behind you to help you.

Three, the flattening of the channel is irreversible and the status of wholesalers is marginalized:

In the old circulation system, the disadvantages of various sections and long routes are being corrected.

Some strong shoe enterprises have begun to build provincial branches themselves, or even self retailing.

In the field of product marketing, the ideas of manufacturers gradually become clear and play a leading role, and the status of shoe wholesalers is becoming increasingly marginalized.

Four, large retail terminals are constantly emerging, squeezing the survival space of shoe wholesalers:

Under the background of China's entry into the WTO, foreign capital retail giants are very aggressive in taking up capital and running horses, and there are a number of domestic retail enterprises, especially department stores, which have made great progress through standardized management and capital listing. In addition, large scale private shoe retail terminals are emerging at all levels of the market. They mostly use "certain shoes city" as their own.

The emergence of these large retail terminals, to a large extent, hampered the wholesalers of footwear industry, enhanced the strength of the game between retailers and wholesalers, and squeezed the survival space of shoe wholesalers.

Five, improving the level of management has become a top priority.

Objectively speaking, the development of wholesalers in China's footwear industry is uneven at the present stage. A group of wholesalers with mentality and consciousness are rapidly becoming bigger and stronger, becoming a force that the market can not underestimate.

But most shoe wholesalers are still at a low level of development. They are not aware of new ideas.